DPR1503
PORTFOLIO 2025
DUE: 23 OCTOBER 2025 (MEMO)
, DPR1503 PORTFOLIO 2025
DUE OCTOBER 2025
QUESTION 1
Identify five PRISA definitions of public relations that you think are important in
explaining public relations. Motivate why you regard each of these key terms as
important in explaining public relations.
1. Management
Public relations is defined as “the management of communication between an
organization and its publics” (Grunig & Hunt, 1984).
Motivation
This definition emphasizes that PR is not just about publicity, but a strategic
management function. It requires planning, decision-making, and coordination to ensure
effective communication. Management positions PR at the executive level, influencing
how an organization engages its stakeholders and achieves its goals.
2. Communication
According to Grunig and Hunt (1984), communication in PR involves “not only sending a
message to a receiver but also understanding the messages of others through listening
and dialogue.”
PORTFOLIO 2025
DUE: 23 OCTOBER 2025 (MEMO)
, DPR1503 PORTFOLIO 2025
DUE OCTOBER 2025
QUESTION 1
Identify five PRISA definitions of public relations that you think are important in
explaining public relations. Motivate why you regard each of these key terms as
important in explaining public relations.
1. Management
Public relations is defined as “the management of communication between an
organization and its publics” (Grunig & Hunt, 1984).
Motivation
This definition emphasizes that PR is not just about publicity, but a strategic
management function. It requires planning, decision-making, and coordination to ensure
effective communication. Management positions PR at the executive level, influencing
how an organization engages its stakeholders and achieves its goals.
2. Communication
According to Grunig and Hunt (1984), communication in PR involves “not only sending a
message to a receiver but also understanding the messages of others through listening
and dialogue.”
