MNG3701
EXAM PACK
2025
,MNG3701
Assignment 2
Semester 2 2025
Due September 2025
, Contents
Question 1 ....................................................................................................................... 3
Clicks Group Limited and the Resource-Based View (RBV) Model ............................. 3
Distribution Infrastructure ............................................................................................. 3
ClubCard Loyalty Program .......................................................................................... 3
Private Label and Exclusive Brands ............................................................................ 4
Interconnected Resource Synergies ............................................................................ 4
Strategic Implications ................................................................................................... 4
Conclusion ................................................................................................................... 5
Question 2: Clicks Group Limited Business-Level Strategy ............................................ 6
a) Identified Strategy .................................................................................................... 6
b) Definition of Differentiation Strategy ........................................................................ 6
c) Justification for the Differentiation Strategy ............................................................. 6
d) Evaluation Using the ‘Suitability’ Criterion ............................................................... 7
Question 3: Four-Corner Analysis ................................................................................... 8
a) Explanation of the Four-Corner Analysis ................................................................. 8
b) Major Competitor ..................................................................................................... 8
c) Four-Corner Analysis of Dis-Chem .......................................................................... 8
Critical Reflection ......................................................................................................... 9
Conclusion ................................................................................................................. 10
Question 4: Macro-environmental Factors (PESTEL Analysis of Clicks Group Limited) 11
Economic Factors ...................................................................................................... 11
Political Factors ......................................................................................................... 11
Social Factors ............................................................................................................ 12
, Technological Factors ................................................................................................ 12
Environmental Factors ............................................................................................... 12
Analysis ..................................................................................................................... 13
Reference List ............................................................................................................... 14
EXAM PACK
2025
,MNG3701
Assignment 2
Semester 2 2025
Due September 2025
, Contents
Question 1 ....................................................................................................................... 3
Clicks Group Limited and the Resource-Based View (RBV) Model ............................. 3
Distribution Infrastructure ............................................................................................. 3
ClubCard Loyalty Program .......................................................................................... 3
Private Label and Exclusive Brands ............................................................................ 4
Interconnected Resource Synergies ............................................................................ 4
Strategic Implications ................................................................................................... 4
Conclusion ................................................................................................................... 5
Question 2: Clicks Group Limited Business-Level Strategy ............................................ 6
a) Identified Strategy .................................................................................................... 6
b) Definition of Differentiation Strategy ........................................................................ 6
c) Justification for the Differentiation Strategy ............................................................. 6
d) Evaluation Using the ‘Suitability’ Criterion ............................................................... 7
Question 3: Four-Corner Analysis ................................................................................... 8
a) Explanation of the Four-Corner Analysis ................................................................. 8
b) Major Competitor ..................................................................................................... 8
c) Four-Corner Analysis of Dis-Chem .......................................................................... 8
Critical Reflection ......................................................................................................... 9
Conclusion ................................................................................................................. 10
Question 4: Macro-environmental Factors (PESTEL Analysis of Clicks Group Limited) 11
Economic Factors ...................................................................................................... 11
Political Factors ......................................................................................................... 11
Social Factors ............................................................................................................ 12
, Technological Factors ................................................................................................ 12
Environmental Factors ............................................................................................... 12
Analysis ..................................................................................................................... 13
Reference List ............................................................................................................... 14
