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Exam (elaborations)

Inside LVMH Certificate Exam – Luxury Brand Management and Business Innovation Program

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Inside LVMH Certificate Exam assesses students’ understanding of the global luxury industry, brand strategy, and innovation principles within LVMH’s educational program. Exam content covers heritage and craftsmanship, customer experience, sustainability, creativity, and digital transformation in luxury management. Completion of the certification demonstrates knowledge of the luxury value chain and professional readiness for careers in brand development and marketing. Study modules, case analyses, and project work prepare participants for certification success.

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Uploaded on
October 7, 2025
Number of pages
23
Written in
2025/2026
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INSIDE LVMH CERTIFICATE EXAM Updated Practice
Questions WITH 100% RATED Correct Answers/EXPERT
VERIFIED JUST RELEASED GET IT A+




Which characteristics may help to measure the luxuriousness of an offer? - CORRECT
ANSWER-· Price

· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards


How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - CORRECT ANSWER-By mastering their distribution


According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualisation, social media or values. - CORRECT
ANSWER-TRUE


According to Bain & Company, by 2030, online sales will represent... - CORRECT ANSWER-
33% of the luxury sales


What are the core values of LVMH? - CORRECT ANSWER-· Creativity & Innovation
· Entrepreneurial spirit
· Quest for excellence
· Sense of commitment

,What challenges can you be faced with when innovating in the luxury sector? - CORRECT
ANSWER-· Integrating the human sensibility within innovation

· Finding the right pace of innovation


How are eco-conscious customers adapting their consumption? - CORRECT ANSWER-·
Rethinking the product as a service (rental) and not only a good to own
· Rediscovering vintage products


According to Anne Michaut, select key principles of Luxury - CORRECT ANSWER-·
Consumers have a range of consumption motivations.
· Consumers tend to express their values through the brands they select.
· Brands can become powerful personal branding tools as they project clear and strong
values.
· Brands can deliver higher perceived value to their customers by expressing their own
values.


Emotional value... - CORRECT ANSWER-... is about the ability of brands to create affective
responses all the way to strong emotions of joy and pride, and to identify and nurture these
emotions.


A commonly used definition of Sustainability is based on three pillars: maximising
simultaneously the biological system goals, economic system goals, and social system goals. -
CORRECT ANSWER-TRUE


Sustainability and sustainable development can be seen as the ability to meet the needs of
the present without compromising the ability of future generations to meet their own
needs. - CORRECT ANSWER-AGREE


According to Serge Carreira, which are the essential values of luxury? - CORRECT ANSWER-·
Quality beyond aesthetic
· Legacy beyond desire
· Emotion beyond ownership

, · Creativity beyond trends


The circular economy is a model of production and consumption which involves sharing,
leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long
as possible. - CORRECT ANSWER-TRUE


How is Sephora reducing CO2 impacts? - CORRECT ANSWER-· by using renewable energy
contracts
· by reducing the packaging
· by promoting "Good for" sustainable product selection


What are the talent-centric objectives to foster an inclusive culture at LVMH? - CORRECT
ANSWER-· 50% of women in key positions by 2025

· 2% of people with disability by 2025
· 30% of people of color in leadership positions in the US by 2026


The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that
are associated with the whole life cycle of a product, process or service. - CORRECT
ANSWER-TRUE


How is Parfums Christian Dior committed to protect flowers? - CORRECT ANSWER-· by
cultivating flowers on a regenerative way within the upstream supply chain
· by helping reintroduce flowers into agricultural ecosystems


Louis Vuitton launched in 2020 its Committed Journey program, with an environmental
roadmap based on three pillars. - CORRECT ANSWER-THE ANSWER THAT IS NOT A PILLAR ON
THIS PROGRAM: Foster sustainable viticulture


Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - CORRECT ANSWER-· Protect Biodiversity
· Fight Climate Change
· Circular Economy
· Transparency

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