MKT 3413 TEST 1 LATEST
________ are refined statements of the specific components of the
problem.
A) Research questions
B) Theories
C) Hypotheses
D) Experiments
E) Scientific information - ANSWERS-A) Research questions
An unproved statement or proposition about a factor or phenomenon that
is of interest to the researcher is called a(n) ________.
A) theory
B) hypothesis
C) model
D) experiment
E) relationship - ANSWERS-B) hypothesis
A hypothesis is a possible answer to a ________.
A) management decision problem
B) marketing research problem
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1
, MKT 3413 TEST 1 LATEST
C) theory
D) research question
E) none of the above - ANSWERS-D) research question
________ are statements about proposed relationships rather than
merely questions to be answered.
A) Theories
B) Models
C) Experiments
D) Hypotheses
E) Scientific notations - ANSWERS-D) Hypotheses
An unproven statement or proposition about a factor or phenomenon that
is of interest to the researcher is called a(n) ________.
A) situation
B) incident
C) hypothesis
D) theory
E) research question - ANSWERS-C) hypothesis
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2
, MKT 3413 TEST 1 LATEST
The researcher can determine what information should be obtained by
focusing on ________.
A) the components of the problem
B) research questions
C) hypotheses
D) all of the above
E) none of the above - ANSWERS-D) all of the above
Many international marketing efforts fail because ________.
A) the researcher cannot understand the language
B) the relevant environmental factors are not taken into account
C) the researcher is incompetent
D) funds are not provided to conduct the research
E) all of the above - ANSWERS-B) the relevant environmental factors
are not taken into account
Management Decision Problem - ANSWERS-tends to focus on
symptoms
Marketing Decision Problem - ANSWERS-underlying causes
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3
, MKT 3413 TEST 1 LATEST
Problem Definition - ANSWERS-discussion with decision makers
(alternative course of action), interviews with industry experts, analysis
of secondary data, qualitative research
Problem-identification research involves going below the surface to
identify the true underlying problem that the marketing manager is
facing. - ANSWERS-true
Problem-identification research is typically used to address pricing
issues. - ANSWERS-false
Problem-identification research is the more common of the forms of
research and is undertaken by virtually all marketing firms. -
ANSWERS-true
According to the text, problem-solving research is typically used to
assess the environment and diagnose problems. - ANSWERS-false
Research undertaken to help solve specific marketing problems is called
problem-solving research. - ANSWERS-true
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4
________ are refined statements of the specific components of the
problem.
A) Research questions
B) Theories
C) Hypotheses
D) Experiments
E) Scientific information - ANSWERS-A) Research questions
An unproved statement or proposition about a factor or phenomenon that
is of interest to the researcher is called a(n) ________.
A) theory
B) hypothesis
C) model
D) experiment
E) relationship - ANSWERS-B) hypothesis
A hypothesis is a possible answer to a ________.
A) management decision problem
B) marketing research problem
END OF
PAGE
1
, MKT 3413 TEST 1 LATEST
C) theory
D) research question
E) none of the above - ANSWERS-D) research question
________ are statements about proposed relationships rather than
merely questions to be answered.
A) Theories
B) Models
C) Experiments
D) Hypotheses
E) Scientific notations - ANSWERS-D) Hypotheses
An unproven statement or proposition about a factor or phenomenon that
is of interest to the researcher is called a(n) ________.
A) situation
B) incident
C) hypothesis
D) theory
E) research question - ANSWERS-C) hypothesis
END OF
PAGE
2
, MKT 3413 TEST 1 LATEST
The researcher can determine what information should be obtained by
focusing on ________.
A) the components of the problem
B) research questions
C) hypotheses
D) all of the above
E) none of the above - ANSWERS-D) all of the above
Many international marketing efforts fail because ________.
A) the researcher cannot understand the language
B) the relevant environmental factors are not taken into account
C) the researcher is incompetent
D) funds are not provided to conduct the research
E) all of the above - ANSWERS-B) the relevant environmental factors
are not taken into account
Management Decision Problem - ANSWERS-tends to focus on
symptoms
Marketing Decision Problem - ANSWERS-underlying causes
END OF
PAGE
3
, MKT 3413 TEST 1 LATEST
Problem Definition - ANSWERS-discussion with decision makers
(alternative course of action), interviews with industry experts, analysis
of secondary data, qualitative research
Problem-identification research involves going below the surface to
identify the true underlying problem that the marketing manager is
facing. - ANSWERS-true
Problem-identification research is typically used to address pricing
issues. - ANSWERS-false
Problem-identification research is the more common of the forms of
research and is undertaken by virtually all marketing firms. -
ANSWERS-true
According to the text, problem-solving research is typically used to
assess the environment and diagnose problems. - ANSWERS-false
Research undertaken to help solve specific marketing problems is called
problem-solving research. - ANSWERS-true
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PAGE
4
