COM2611 EXAM POE
OCT/NOV 2025 (Answer
Guide) – Due 15 October
2025 - APPLIED
ORGANISATIONAL
COMMUNICATION
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
,1|Page
COM2611 EXAM POE OCT/NOV 2025 (Answer Guide) – Due 15 October 2025 -
APPLIED ORGANISATIONAL COMMUNICATION
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
Question 1 ...............................................................................................................................2
1.1 Define IMC (5 marks) ........................................................................................................2
1.2 Discuss how the values of IMC can benefit NYDA (25 marks) ...................................2
Conclusion ..............................................................................................................................4
Question 2 ...................................................................................................................................5
Case Overview ........................................................................................................................5
2.1 Define Public Relations and explain how it can be applied to ensure stakeholder
relationships of the merged online fashion brands are maintained. (10 marks) ............5
2.2 Discuss any four (4) technical skills of a public relations practitioner and how
these skills can be used to maintain relationships with stakeholders of the merged
online fashion brands. (20 marks) ........................................................................................6
Conclusion ..............................................................................................................................8
Question 3 ...................................................................................................................................9
Case Overview ........................................................................................................................9
3.1 Define Integrated Communication (5 marks) ................................................................9
3.2 Select any five (5) components of IC and explain with practical examples how
Organisation X can achieve IC by implementing these components. (25 marks) ..........9
Conclusion ............................................................................................................................ 12
References ............................................................................................................................ 14
, 2|Page
Question 1
Case Overview
You have been appointed as a Communications Officer at the National Youth
Development Agency (NYDA), which addresses youth development issues at multiple
government levels. Your task involves demonstrating how Integrated Marketing
Communication (IMC) can help the agency engage South African youth effectively and
consistently communicate its mandate.
1.1 Define IMC (5 marks)
Integrated Marketing Communication (IMC) refers to a strategic approach that
integrates and coordinates all promotional tools and communication channels
within an organisation to deliver a consistent, clear, and compelling message to
target audiences (Belch & Belch, 2021). The concept rests on the idea that all
organisational communication advertising, public relations, digital media, direct
marketing, and personal selling must work harmoniously to reinforce one another rather
than operate in isolation.
In an organisational context, IMC ensures that every point of contact with
stakeholders communicates a unified brand message, which builds credibility and
trust. For example, within the NYDA, IMC would ensure that communication across
platforms whether in youth development campaigns, social media initiatives, or
stakeholder reports carries consistent messaging aligned with the agency’s mandate of
empowering young people in South Africa.
1.2 Discuss how the values of IMC can benefit NYDA (25 marks)
According to the IMC framework (as seen in Figure 1.5 of Learning Unit 1), several
values underpin the success of IMC. Five key values relevant to the NYDA include
consistency, synergy, relationship building, accountability, and brand equity.
Each adds value to how the organisation communicates and engages with its audience.
OCT/NOV 2025 (Answer
Guide) – Due 15 October
2025 - APPLIED
ORGANISATIONAL
COMMUNICATION
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
,1|Page
COM2611 EXAM POE OCT/NOV 2025 (Answer Guide) – Due 15 October 2025 -
APPLIED ORGANISATIONAL COMMUNICATION
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
Question 1 ...............................................................................................................................2
1.1 Define IMC (5 marks) ........................................................................................................2
1.2 Discuss how the values of IMC can benefit NYDA (25 marks) ...................................2
Conclusion ..............................................................................................................................4
Question 2 ...................................................................................................................................5
Case Overview ........................................................................................................................5
2.1 Define Public Relations and explain how it can be applied to ensure stakeholder
relationships of the merged online fashion brands are maintained. (10 marks) ............5
2.2 Discuss any four (4) technical skills of a public relations practitioner and how
these skills can be used to maintain relationships with stakeholders of the merged
online fashion brands. (20 marks) ........................................................................................6
Conclusion ..............................................................................................................................8
Question 3 ...................................................................................................................................9
Case Overview ........................................................................................................................9
3.1 Define Integrated Communication (5 marks) ................................................................9
3.2 Select any five (5) components of IC and explain with practical examples how
Organisation X can achieve IC by implementing these components. (25 marks) ..........9
Conclusion ............................................................................................................................ 12
References ............................................................................................................................ 14
, 2|Page
Question 1
Case Overview
You have been appointed as a Communications Officer at the National Youth
Development Agency (NYDA), which addresses youth development issues at multiple
government levels. Your task involves demonstrating how Integrated Marketing
Communication (IMC) can help the agency engage South African youth effectively and
consistently communicate its mandate.
1.1 Define IMC (5 marks)
Integrated Marketing Communication (IMC) refers to a strategic approach that
integrates and coordinates all promotional tools and communication channels
within an organisation to deliver a consistent, clear, and compelling message to
target audiences (Belch & Belch, 2021). The concept rests on the idea that all
organisational communication advertising, public relations, digital media, direct
marketing, and personal selling must work harmoniously to reinforce one another rather
than operate in isolation.
In an organisational context, IMC ensures that every point of contact with
stakeholders communicates a unified brand message, which builds credibility and
trust. For example, within the NYDA, IMC would ensure that communication across
platforms whether in youth development campaigns, social media initiatives, or
stakeholder reports carries consistent messaging aligned with the agency’s mandate of
empowering young people in South Africa.
1.2 Discuss how the values of IMC can benefit NYDA (25 marks)
According to the IMC framework (as seen in Figure 1.5 of Learning Unit 1), several
values underpin the success of IMC. Five key values relevant to the NYDA include
consistency, synergy, relationship building, accountability, and brand equity.
Each adds value to how the organisation communicates and engages with its audience.
