Unit 13 – social media and digital
marketing
- P4
Contents
1. Introduction......................................................................................................................................................1
2. Legal restrictions on the use of social media as a part of digital marketing campaigns....................................1
3. Ethical and moral issues....................................................................................................................................2
4. Conclusion........................................................................................................................................................3
5. References........................................................................................................................................................3
1. Introduction
In this report, I will be writing about the data protection act 1998, how it uses to gain data
from social media platform, another is copyright design and patents act 1988, how no one
can steal your work by act. Then, I will be writing about the privacy and electronic
communications regulation 2003 act about how company needs permission of a person
before. Another, I will be writing about the Acceptable Use Policy and social media policy in
a workplace. Lastly, I will be writing about the Recruitment Policy in company. Then, I will be
writing about the moral and ethical issues on social media.
2. Legal restrictions on the use of social media as a part of
digital marketing campaigns
In this section, I will be writing about the data protection act 1998 and talk about how social
media uses this data to gained information. Then I will be writing about the copyright design
and patents act 1998, talk about how people use another person worked without permission.
Also, I will be wiring about the Privacy and Electronic Communications Regulations 2003 UK
law. Then I will be writing about the Acceptable Use Policy and social media policy. Lastly, I
will be writing about the Recruitment Policy.
Data protection act (DPA) 1998 was a UK law designed to protect people personal
information stored on computer or document such as paper document. It aimed to protect
the data securely on server. There are eight principles of DPA such as, Fair, and lawful,
purpose limitation, data minimization, accuracy, retention, security and lastly, international
transfers. The DPA 1998 affected how social media data could be used in digital marketing.
People should have a clear permission before using the data and using their personal data
for marketing site. They should only collect the necessary data and had to be accurate. The
users had right to access the data, correct them, and how it used them. Having security
measure to ensure that data is protected safe and if any data is sent to outside of Europe
had to be protected. For example, A company like Nike needs to understand what types of
sports shoes are popular among teenagers. This helps them design and market shoes that
will sell well.
Darshit Manji 1
marketing
- P4
Contents
1. Introduction......................................................................................................................................................1
2. Legal restrictions on the use of social media as a part of digital marketing campaigns....................................1
3. Ethical and moral issues....................................................................................................................................2
4. Conclusion........................................................................................................................................................3
5. References........................................................................................................................................................3
1. Introduction
In this report, I will be writing about the data protection act 1998, how it uses to gain data
from social media platform, another is copyright design and patents act 1988, how no one
can steal your work by act. Then, I will be writing about the privacy and electronic
communications regulation 2003 act about how company needs permission of a person
before. Another, I will be writing about the Acceptable Use Policy and social media policy in
a workplace. Lastly, I will be writing about the Recruitment Policy in company. Then, I will be
writing about the moral and ethical issues on social media.
2. Legal restrictions on the use of social media as a part of
digital marketing campaigns
In this section, I will be writing about the data protection act 1998 and talk about how social
media uses this data to gained information. Then I will be writing about the copyright design
and patents act 1998, talk about how people use another person worked without permission.
Also, I will be wiring about the Privacy and Electronic Communications Regulations 2003 UK
law. Then I will be writing about the Acceptable Use Policy and social media policy. Lastly, I
will be writing about the Recruitment Policy.
Data protection act (DPA) 1998 was a UK law designed to protect people personal
information stored on computer or document such as paper document. It aimed to protect
the data securely on server. There are eight principles of DPA such as, Fair, and lawful,
purpose limitation, data minimization, accuracy, retention, security and lastly, international
transfers. The DPA 1998 affected how social media data could be used in digital marketing.
People should have a clear permission before using the data and using their personal data
for marketing site. They should only collect the necessary data and had to be accurate. The
users had right to access the data, correct them, and how it used them. Having security
measure to ensure that data is protected safe and if any data is sent to outside of Europe
had to be protected. For example, A company like Nike needs to understand what types of
sports shoes are popular among teenagers. This helps them design and market shoes that
will sell well.
Darshit Manji 1
