HRPYC81
Project 5 Assignment 4 2025
FINAL RESEARCH REPORT
Due Date: October 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, FINAL RESEARCH REPORT
UNDERSTANDING TRUST IN ARTIFICIAL INTELLIGENCE: THE ROLE OF
PERSONALITY AND AI ANXIETY IN SHAPING ATTITUDES TOWARDS AI
APPLICATIONS IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction to the Behaviour: Attitudes Towards AI Applications ..................... 5
2.2 Conceptualizing Moral Decision-Making and Judgments .................................. 6
2.2.1 Definitions and Theoretical Perspectives .................................................... 6
2.2.2 Dual-Process Theory of Moral Judgment ................................................... 6
2.3 Psychological Factors Influencing Attitudes Toward AI ..................................... 7
2.3.1 Overview of Psychological Predictors ......................................................... 7
2.3.2 Positive and Negative Attitudes: Empirical Evidence .................................. 7
2.4 Personality as a Predictor of AI Attitudes .......................................................... 7
2.4.1 Big Five Personality Traits and AI ............................................................... 7
2.4.2 Empirical Studies on Personality and AI ..................................................... 8
2.5 AI Anxiety and Its Impact on AI Attitudes .......................................................... 8
2.5.1 Defining AI Anxiety ..................................................................................... 8
2.5.2 Evidence Linking AI Anxiety and Negative Attitudes ................................... 9
2.5.3 Theoretical Framing via Dual-Process Theory ............................................ 9
2.6 Research in the South African Context ............................................................. 9
2.6.1 South African Socio-Psychological Dynamics............................................. 9
2.6.2 Gaps in Local Research............................................................................ 10
2.7 Consistency and Contradictions in the Literature ............................................ 10
2.8 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 11
5. PARTICIPANTS ................................................................................................... 12
6. DATA COLLECTION PROCEDURE .................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
8. DATA ANALYSIS ................................................................................................. 15
9. RESULTS ............................................................................................................. 16
Varsity Cube 2025 +27 81 278 3372
, 9.1 Preliminary Analysis ........................................................................................ 16
9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 17
9.3 Summary of Findings ...................................................................................... 18
10. DISCUSSION ..................................................................................................... 19
10.1 Support of Original Hypotheses .................................................................... 19
10.2 Similarity of Results with Previous Research ................................................ 19
10.3 Limitations ..................................................................................................... 20
10.4 Contributions ................................................................................................. 21
10.5 Implications ................................................................................................... 22
11. CONCLUSION ................................................................................................... 23
9. REFERENCES ..................................................................................................... 24
Varsity Cube 2025 +27 81 278 3372
Project 5 Assignment 4 2025
FINAL RESEARCH REPORT
Due Date: October 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, FINAL RESEARCH REPORT
UNDERSTANDING TRUST IN ARTIFICIAL INTELLIGENCE: THE ROLE OF
PERSONALITY AND AI ANXIETY IN SHAPING ATTITUDES TOWARDS AI
APPLICATIONS IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction to the Behaviour: Attitudes Towards AI Applications ..................... 5
2.2 Conceptualizing Moral Decision-Making and Judgments .................................. 6
2.2.1 Definitions and Theoretical Perspectives .................................................... 6
2.2.2 Dual-Process Theory of Moral Judgment ................................................... 6
2.3 Psychological Factors Influencing Attitudes Toward AI ..................................... 7
2.3.1 Overview of Psychological Predictors ......................................................... 7
2.3.2 Positive and Negative Attitudes: Empirical Evidence .................................. 7
2.4 Personality as a Predictor of AI Attitudes .......................................................... 7
2.4.1 Big Five Personality Traits and AI ............................................................... 7
2.4.2 Empirical Studies on Personality and AI ..................................................... 8
2.5 AI Anxiety and Its Impact on AI Attitudes .......................................................... 8
2.5.1 Defining AI Anxiety ..................................................................................... 8
2.5.2 Evidence Linking AI Anxiety and Negative Attitudes ................................... 9
2.5.3 Theoretical Framing via Dual-Process Theory ............................................ 9
2.6 Research in the South African Context ............................................................. 9
2.6.1 South African Socio-Psychological Dynamics............................................. 9
2.6.2 Gaps in Local Research............................................................................ 10
2.7 Consistency and Contradictions in the Literature ............................................ 10
2.8 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 11
5. PARTICIPANTS ................................................................................................... 12
6. DATA COLLECTION PROCEDURE .................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
8. DATA ANALYSIS ................................................................................................. 15
9. RESULTS ............................................................................................................. 16
Varsity Cube 2025 +27 81 278 3372
, 9.1 Preliminary Analysis ........................................................................................ 16
9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 17
9.3 Summary of Findings ...................................................................................... 18
10. DISCUSSION ..................................................................................................... 19
10.1 Support of Original Hypotheses .................................................................... 19
10.2 Similarity of Results with Previous Research ................................................ 19
10.3 Limitations ..................................................................................................... 20
10.4 Contributions ................................................................................................. 21
10.5 Implications ................................................................................................... 22
11. CONCLUSION ................................................................................................... 23
9. REFERENCES ..................................................................................................... 24
Varsity Cube 2025 +27 81 278 3372
