Project 3 Assignment 4 2025
FINAL RESEARCH REPORT
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Due Date: 2025
FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT................................................................................................................. 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction ........................................................................................................ 5
2.2 Conceptualising Gender Stereotypes ................................................................ 6
2.2.1 Defining Gender Stereotypes ...................................................................... 6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes......................................................... 6
2.3 The Stereotype Content Model and Gender ...................................................... 7
2.3.1 Warmth and Competence as Stereotypical Dimensions ............................. 7
2.3.2 Univalent vs Ambivalent Stereotypes .......................................................... 7
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2.3.3 The Compensation Effect and Social Perception
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Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction ....................................................................................................... 5
2.2 Conceptualising Gender Stereotypes ............................................................... 6
2.2.1 Defining Gender Stereotypes...................................................................... 6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes ........................................................ 6
2.3 The Stereotype Content Model and Gender ..................................................... 7
2.3.1 Warmth and Competence as Stereotypical Dimensions ............................. 7
2.3.2 Univalent vs Ambivalent Stereotypes ......................................................... 7
2.3.3 The Compensation Effect and Social Perception ........................................ 7
2.4 Gender Stereotypes and Behavioural Outcomes .............................................. 8
2.4.1 Support for Gender Equality ....................................................................... 8
2.4.2 Psychological Entitlement ........................................................................... 8
2.5 Empirical Trends and Theoretical Integration .................................................... 9
2.5.1 Consistencies and Contradictions in Research........................................... 9
2.5.2 Gaps in South African Research................................................................. 9
2.6 Implications for Research................................................................................ 10
2.7 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 11
5. PARTICIPANTS ................................................................................................... 12
6. PROCEDURE ...................................................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
1. Gender Stereotype Endorsement Scale (GSES) .............................................. 14
2. Support for Gender Equality Scale (SGES) ...................................................... 15
3. Psychological Entitlement Scale (PES) ............................................................. 15
8. DATA ANALYSIS ................................................................................................. 16
9. RESULTS ............................................................................................................. 16
9.1 Preliminary Analysis ........................................................................................ 17
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 18
9.3 Summary of Findings ...................................................................................... 19
10. DISCUSSION ..................................................................................................... 20
10.1 Support of Original Hypotheses .................................................................... 20
10.2 Similarity of Results with Previous Research ................................................ 20
10.3 Limitations ..................................................................................................... 21
10.4 Contributions ................................................................................................. 22
10.5 Implications ................................................................................................... 23
11. CONCLUSION ................................................................................................... 24
REFERENCES ......................................................................................................... 25
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.