, MNM3709
Questions-and-
answers
Strategic Marketing (University of South Africa)
, MNM 3709 SELF ASSESSMENT QUESTIONS
STUDY UNIT 1 - THE NATURE OF STRATEGIC MARKETING
1. Identify the various strategy levels in an organisation.
Corporate strategy – The organization's sense of purpose.
Business strategy- Managing a specific division or business unit.
Market strategy - The marketing management's contribution to formulating the business
strategy.
Functional strategy - is equivalent to the marketing strategy.
SG pg 3
2. Explain by means of practical examples the functioning of SBUs
SBUs are distinct businesses set up as units in a larger company to
ensure that a certain product or product line is promoted and handled as
though it was an independent business. SBUs direct their product offering
at a particular market and supervise the manufacturing, distribution and
marketing communication with a degree of autonomy.
TB pg 10
An example would be Pick n Pay, they have many SBU’s such as
hypermarkets, supermarkets, family franchise stores, butcheries and
financial services.
SG pg 4
3. Explain
how strategic marketing management and retail marketing
management differ.
Questions-and-
answers
Strategic Marketing (University of South Africa)
, MNM 3709 SELF ASSESSMENT QUESTIONS
STUDY UNIT 1 - THE NATURE OF STRATEGIC MARKETING
1. Identify the various strategy levels in an organisation.
Corporate strategy – The organization's sense of purpose.
Business strategy- Managing a specific division or business unit.
Market strategy - The marketing management's contribution to formulating the business
strategy.
Functional strategy - is equivalent to the marketing strategy.
SG pg 3
2. Explain by means of practical examples the functioning of SBUs
SBUs are distinct businesses set up as units in a larger company to
ensure that a certain product or product line is promoted and handled as
though it was an independent business. SBUs direct their product offering
at a particular market and supervise the manufacturing, distribution and
marketing communication with a degree of autonomy.
TB pg 10
An example would be Pick n Pay, they have many SBU’s such as
hypermarkets, supermarkets, family franchise stores, butcheries and
financial services.
SG pg 4
3. Explain
how strategic marketing management and retail marketing
management differ.
