MNG2602
Assignment 1 Semester 2 2026
Unique number:
Due date: 24 August 2026
QUESTION 1
1.1 Business-level strategy used by Umkhombe Signature
Umkhombe Signature follows a focused differentiation strategy. This strategy
involves serving one or a few specific market segments by offering products that
customers view as unique because of their design, quality, craftsmanship or other
special features. The organisation may charge premium prices because its products
are different from ordinary competing products (Cronje and Scholtz, 2018:171).
This strategy is supported by the following quotation:
“Umkhombe Signature is our premium handcrafted cookware and homeware line,
known for its attention to detail and distinctive designs.”
, QUESTION 1
1.1 Business-level strategy used by Umkhombe Signature
Umkhombe Signature follows a focused differentiation strategy. This strategy
involves serving one or a few specific market segments by offering products that
customers view as unique because of their design, quality, craftsmanship or other
special features. The organisation may charge premium prices because its products
are different from ordinary competing products (Cronje and Scholtz, 2018:171).
This strategy is supported by the following quotation:
“Umkhombe Signature is our premium handcrafted cookware and homeware line,
known for its attention to detail and distinctive designs.”
The brand targets customers interested in locally made luxury products rather than
the whole cookware market.
1.2 Brand implementing a low-cost strategy
KayaPure Essentials is implementing a low-cost strategy. A low-cost strategy
involves reducing the organisation‟s production and operating costs below those of
competitors. Lower costs allow the organisation to charge competitive prices while
still earning a profit (Cronje and Scholtz, 2018:170).
This strategy is supported by the following quotation:
“The team’s smooth workflow and low-waste processes helped us keep prices
competitive despite rising input costs.”
KayaPure supplies high-volume everyday cleaning and hygiene products in a market
where affordability is important.
1.3 Strengths and weaknesses of each brand
Assignment 1 Semester 2 2026
Unique number:
Due date: 24 August 2026
QUESTION 1
1.1 Business-level strategy used by Umkhombe Signature
Umkhombe Signature follows a focused differentiation strategy. This strategy
involves serving one or a few specific market segments by offering products that
customers view as unique because of their design, quality, craftsmanship or other
special features. The organisation may charge premium prices because its products
are different from ordinary competing products (Cronje and Scholtz, 2018:171).
This strategy is supported by the following quotation:
“Umkhombe Signature is our premium handcrafted cookware and homeware line,
known for its attention to detail and distinctive designs.”
, QUESTION 1
1.1 Business-level strategy used by Umkhombe Signature
Umkhombe Signature follows a focused differentiation strategy. This strategy
involves serving one or a few specific market segments by offering products that
customers view as unique because of their design, quality, craftsmanship or other
special features. The organisation may charge premium prices because its products
are different from ordinary competing products (Cronje and Scholtz, 2018:171).
This strategy is supported by the following quotation:
“Umkhombe Signature is our premium handcrafted cookware and homeware line,
known for its attention to detail and distinctive designs.”
The brand targets customers interested in locally made luxury products rather than
the whole cookware market.
1.2 Brand implementing a low-cost strategy
KayaPure Essentials is implementing a low-cost strategy. A low-cost strategy
involves reducing the organisation‟s production and operating costs below those of
competitors. Lower costs allow the organisation to charge competitive prices while
still earning a profit (Cronje and Scholtz, 2018:170).
This strategy is supported by the following quotation:
“The team’s smooth workflow and low-waste processes helped us keep prices
competitive despite rising input costs.”
KayaPure supplies high-volume everyday cleaning and hygiene products in a market
where affordability is important.
1.3 Strengths and weaknesses of each brand
