MNE3704 Assignment
2 Semester 2 Memo |
Due September 2025
NO PLAGIARISM
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, Exam (elaborations)
MNE3704 Assignment 2 Semester 2 Memo |
Due September 2025
Course
Family Business Management (MNE3704)
Institution
University Of South Africa (Unisa)
Book
Family Business
MNE3704 Assignment 2 Semester 2 Memo | Due September 2025. All
questions fully answered.
1.1 In the light of the above case study, discuss the pitfalls that family
business owners should avoid. Provide excerpts from the case study to
support your theory. (8) 1.2 Provide three (3) reasons why family business
owners often delay estate planning. Support your answer with examples
from the case study. (3) 1.3 What topics are covered in the estate planning?
Was this a case with the case study? Motivate your answer. (3)
1.1 Pitfalls for Family Business Owners
Family business owners in the case study demonstrated several common pitfalls, which are
supported by the text:
1. Lack of Formal Succession Planning: The case study suggests that there was no formal
plan for who would take over the business. This is evident in the statement, "They had no
formal succession plan in place." A lack of a clear plan can lead to conflict and
uncertainty among family members, threatening the business's long-term viability.
2. Inadequate Communication and Transparency: The case study implies a breakdown
in communication regarding future plans. The text notes that "the family had not openly
discussed their individual visions for the future of the company." This lack of open
dialogue can breed resentment and mistrust, as family members may feel their interests or
desires are not being considered.
3. Mixing Family and Business Roles: The blurred lines between family relationships and
professional roles created tension. The case study indicates, "The older son, who was the
CEO, had a more traditional approach to management, while the younger daughter, the
marketing director, favoured a more modern, digital-first strategy." When family
dynamics override professional roles, disagreements over business strategy can become
personal, escalating conflicts and hindering progress.