lOMoAR cPSD| 32110785
1.
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, lOMoAR cPSD| 32110785
Which ONE of the following BEST describes public relations?
The distinctive management function which
A.
establishes and maintains mutual communication,
understanding, acceptance and co-operation between an
organisation and its publics.
The process of communicating the value of a product
B.
or service to customers for the
purpose of selling that product or service.
The creation of a clear and consistent message for a
C.
product, servicer or
organisation or the articulation of an organisation’s purpose.
Persuasive communication through purchased media
D.
to promote a product, service or idea on behalf of an
organisation or sponsor.
Answer Key: A
Question 2 1.0 Points
In which stage of the PR process is the internal and external
factors evaluated that affect the issue?
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()
, lOMoAR cPSD| 32110785
A. Planning the programme
B. Implementing the programme
C. Evaluation
D. Researching and defining issues and concerns.
Answer Key: D
Question 3 of 16 1.0 Points Which function of PR consists of
determining needs, priorities, goals and objectives?
A. Research
B. Organising
C. Media relations and placement
D. Planning and advising
Answer Key: D
Question 4 of 16 1.0 Points
Fill in the missing words:
Mary is the public relations practitioner of ABC Airlines. They
are doing a charity fundraiser called Fly for Furkids and will
donate the proceeds to a local pet shelter. She negotiates the
Downloaded by Vincent Cosmas ()
, lOMoAR cPSD| 32110785
various journalists to cover the story in print and broadcast
media. This is an example of the
Media relations and function of PR.
placement
Answer Key: media
relations|mediarelations|placement|media relations and
placement|mediarelations and placement|relations and
placement|mediarelations & placement|media relations &
placement|relations & placement
Part 3 of 5 - Learning unit 1 - Matching 9.0 Points
Question 5 of 16 5.0 Points
Public relations
A. Growth of large institutions
B. Do research about a range of issues
C. Media relations and placement
D. Requires strategy
E. Requires flexibility
For each of the items below, select the most appropriate
answer option(s) above. Each answer option may be used
once, more than once, or not at all.
Downloaded by Vincent Cosmas
()
1.
Downloaded by Vincent Cosmas ()
, lOMoAR cPSD| 32110785
Which ONE of the following BEST describes public relations?
The distinctive management function which
A.
establishes and maintains mutual communication,
understanding, acceptance and co-operation between an
organisation and its publics.
The process of communicating the value of a product
B.
or service to customers for the
purpose of selling that product or service.
The creation of a clear and consistent message for a
C.
product, servicer or
organisation or the articulation of an organisation’s purpose.
Persuasive communication through purchased media
D.
to promote a product, service or idea on behalf of an
organisation or sponsor.
Answer Key: A
Question 2 1.0 Points
In which stage of the PR process is the internal and external
factors evaluated that affect the issue?
Downloaded by Vincent Cosmas
()
, lOMoAR cPSD| 32110785
A. Planning the programme
B. Implementing the programme
C. Evaluation
D. Researching and defining issues and concerns.
Answer Key: D
Question 3 of 16 1.0 Points Which function of PR consists of
determining needs, priorities, goals and objectives?
A. Research
B. Organising
C. Media relations and placement
D. Planning and advising
Answer Key: D
Question 4 of 16 1.0 Points
Fill in the missing words:
Mary is the public relations practitioner of ABC Airlines. They
are doing a charity fundraiser called Fly for Furkids and will
donate the proceeds to a local pet shelter. She negotiates the
Downloaded by Vincent Cosmas ()
, lOMoAR cPSD| 32110785
various journalists to cover the story in print and broadcast
media. This is an example of the
Media relations and function of PR.
placement
Answer Key: media
relations|mediarelations|placement|media relations and
placement|mediarelations and placement|relations and
placement|mediarelations & placement|media relations &
placement|relations & placement
Part 3 of 5 - Learning unit 1 - Matching 9.0 Points
Question 5 of 16 5.0 Points
Public relations
A. Growth of large institutions
B. Do research about a range of issues
C. Media relations and placement
D. Requires strategy
E. Requires flexibility
For each of the items below, select the most appropriate
answer option(s) above. Each answer option may be used
once, more than once, or not at all.
Downloaded by Vincent Cosmas
()
