(COMPLETE ANSWERS)
Semester 2 2025 - DUE 30
September 2025
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, MAC3703 Assignment 2 – Complete Detailed
Answers (Semester 2, 2025)
Question A: Foreign Exchange Market – Risks and Benefits
of Strategic Options
Background
The foreign exchange (forex) market for travellers is highly profitable for established banks
because of the wide spread between buying and selling rates. However, disruptor banks and
fintech companies are entering the market with innovative solutions like multi-currency accounts
and peer-to-peer apps. These innovations challenge traditional banking models and threaten to
reduce profits.
Strategic Options for Established Banks
Option 1: Maintain the Current Model (Status Quo)
Benefits:
o No immediate investment required in new systems or products.
o Continue enjoying existing high spreads and profitability.
o Loyal customers may remain due to convenience and trust in established banks.
Risks:
o Loss of market share as younger and tech-savvy travellers adopt disruptor
solutions.
o Reputational risk—banks may appear greedy and outdated.
o Long-term erosion of profits when competition becomes mainstream.
Option 2: Innovate by Launching Multi-Currency Accounts
Benefits:
o Retains customers who might otherwise leave for disruptors.
o Opens opportunities for cross-selling (insurance, credit cards, investment
services).
o Banks already have infrastructure, brand trust, and compliance systems to scale
faster than disruptors.