QUESTION 1 Critically evaluate three technological elements that could impact
Township Luxury's business operations in 2025 and beyond. Your answer should
include:
• a theoretical discussion of the definition of technological elements in the
environmental analysis (3 marks),
• provide three practical examples of technological elements (3 marks),
• showcase potential implications of examples on Township Luxury’s business (3
marks); and
• explain how the technological examples could shape Township Luxury’s future
strategies (3 marks).
Technological Elements Impacting Township Luxury in 2025 and Beyond
In the rapidly evolving business environment of 2025 and beyond, staying abreast of
technological advancements is essential for firms seeking to maintain a competitive edge.
Township Luxury, a provider of premium goods and services in township markets, must
actively monitor technological trends that could influence its operations, customer
engagement, and long-term strategic goals. This essay critically examines three key
technological factors likely to impact Township Luxury, highlighting their strategic
significance and potential effects on business performance.
Technological Elements in Environmental Analysis
The external environment comprises forces beyond an organisation’s direct control, which
can significantly affect its strategic decisions (Andaleeb & Hasan, 2017; Wiid, Cant &
Dilotsotlhe, 2024). Analysing these forces enables firms to anticipate change and make
proactive, informed decisions. Within this context, the technological environment is
particularly important, characterised by continuous innovation and rapid evolution. It
includes developments in digital infrastructure, automation, artificial intelligence, and
, online platforms, all of which can reshape how businesses operate, compete, and deliver
value to customers. Although organisations cannot directly control technological change,
they can respond strategically to capitalise on opportunities and mitigate potential threats
(Abadi, 2018; Toman, 2011).
Technological Elements, Implications, and Strategic Impact
1. Enhanced Internet Connectivity and Social Media Engagement
Practical Example: The expansion of fibre internet across South Africa and widespread
adoption of social media platforms enables businesses to reach broader audiences and
interact with customers more efficiently (BusinessTech, 2016).
Implications for Township Luxury:
Expanded Reach and Engagement: Improved connectivity allows Township Luxury to
engage customers beyond its physical location, boosting brand visibility.
Customer Feedback and Community Building: Social media facilitates immediate
feedback, reviews, and the creation of brand communities, critical for maintaining a luxury
brand reputation.
Competitive Intelligence: Platforms provide insights into competitors and market trends,
enabling agile strategy adjustments.
Strategic Shaping: Township Luxury should develop a comprehensive digital
marketing strategy, incorporating high-quality content, customer interaction, and data-
driven campaigns. Social media analytics can guide product development, promotions,
and loyalty programmes tailored to the township market (Wiid, Cant & Dilotsotlhe, 2024).
2. E-commerce and Online Shopping Platforms
Township Luxury's business operations in 2025 and beyond. Your answer should
include:
• a theoretical discussion of the definition of technological elements in the
environmental analysis (3 marks),
• provide three practical examples of technological elements (3 marks),
• showcase potential implications of examples on Township Luxury’s business (3
marks); and
• explain how the technological examples could shape Township Luxury’s future
strategies (3 marks).
Technological Elements Impacting Township Luxury in 2025 and Beyond
In the rapidly evolving business environment of 2025 and beyond, staying abreast of
technological advancements is essential for firms seeking to maintain a competitive edge.
Township Luxury, a provider of premium goods and services in township markets, must
actively monitor technological trends that could influence its operations, customer
engagement, and long-term strategic goals. This essay critically examines three key
technological factors likely to impact Township Luxury, highlighting their strategic
significance and potential effects on business performance.
Technological Elements in Environmental Analysis
The external environment comprises forces beyond an organisation’s direct control, which
can significantly affect its strategic decisions (Andaleeb & Hasan, 2017; Wiid, Cant &
Dilotsotlhe, 2024). Analysing these forces enables firms to anticipate change and make
proactive, informed decisions. Within this context, the technological environment is
particularly important, characterised by continuous innovation and rapid evolution. It
includes developments in digital infrastructure, automation, artificial intelligence, and
, online platforms, all of which can reshape how businesses operate, compete, and deliver
value to customers. Although organisations cannot directly control technological change,
they can respond strategically to capitalise on opportunities and mitigate potential threats
(Abadi, 2018; Toman, 2011).
Technological Elements, Implications, and Strategic Impact
1. Enhanced Internet Connectivity and Social Media Engagement
Practical Example: The expansion of fibre internet across South Africa and widespread
adoption of social media platforms enables businesses to reach broader audiences and
interact with customers more efficiently (BusinessTech, 2016).
Implications for Township Luxury:
Expanded Reach and Engagement: Improved connectivity allows Township Luxury to
engage customers beyond its physical location, boosting brand visibility.
Customer Feedback and Community Building: Social media facilitates immediate
feedback, reviews, and the creation of brand communities, critical for maintaining a luxury
brand reputation.
Competitive Intelligence: Platforms provide insights into competitors and market trends,
enabling agile strategy adjustments.
Strategic Shaping: Township Luxury should develop a comprehensive digital
marketing strategy, incorporating high-quality content, customer interaction, and data-
driven campaigns. Social media analytics can guide product development, promotions,
and loyalty programmes tailored to the township market (Wiid, Cant & Dilotsotlhe, 2024).
2. E-commerce and Online Shopping Platforms
