MNM3701
ASSIGNMENT 2 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 15 SEPTEMBER 2025
, Marketing Planning
Table of Contents
1. INTRODUCTION ..................................................................................................... 2
2. SEGMENTATION, TARGETING AND POSITIONING ............................................ 2
2.1 Segmentation .................................................................................................... 2
2.2 Targeting ........................................................................................................... 3
2.3 Positioning ........................................................................................................ 3
3. MARKETING PLAN DIRECTION, OBJECTIVES AND MARKETING SUPPORT .. 4
3.1 Marketing Direction .......................................................................................... 4
3.2 Marketing Objectives ........................................................................................ 4
3.3 Marketing Support ............................................................................................ 4
4. CONCLUSION ......................................................................................................... 5
5. LIST OF REFERENCES .......................................................................................... 5
ASSIGNMENT 2 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 15 SEPTEMBER 2025
, Marketing Planning
Table of Contents
1. INTRODUCTION ..................................................................................................... 2
2. SEGMENTATION, TARGETING AND POSITIONING ............................................ 2
2.1 Segmentation .................................................................................................... 2
2.2 Targeting ........................................................................................................... 3
2.3 Positioning ........................................................................................................ 3
3. MARKETING PLAN DIRECTION, OBJECTIVES AND MARKETING SUPPORT .. 4
3.1 Marketing Direction .......................................................................................... 4
3.2 Marketing Objectives ........................................................................................ 4
3.3 Marketing Support ............................................................................................ 4
4. CONCLUSION ......................................................................................................... 5
5. LIST OF REFERENCES .......................................................................................... 5
