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MNG3702 assignment 2 semester 2 2025

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September 4, 2025
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Written in
2025/2026
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MNG3702
assignmen
Assignment 2 Semester 2 2025
UNIQUE CODE:
Detailed Solutions, References & Explanations




DUE DATE: 15 Sept 2025

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, 0688120934
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Question 1.1: Applying Mechanisms of Becoming a Learning Organisation to
Michelin

Organisations can only survive in the long run if they learn and adapt to their
environments. Michelin’s history of publishing the Michelin Guide and evolving as a
global company illustrates several mechanisms of becoming a learning organisation.

1. Leadership Commitment to Learning

Leadership is central to creating a culture of learning. Michelin’s founders, André and
Édouard Michelin, demonstrated commitment to innovation by creating the first Michelin
Guide in 1900 to promote road travel and tire sales. Later, CEO Jean-Dominique
Senard restructured the company, empowering employees to take responsibility and
shifting from a rigid bureaucratic system to a learning-oriented, collaborative model.This
leadership commitment fostered organisational renewal.




Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.

, 0688120934


Question 1.1: Applying Mechanisms of Becoming a Learning Organisation to
Michelin

Organisations can only survive in the long run if they learn and adapt to their
environments. Michelin’s history of publishing the Michelin Guide and evolving as a
global company illustrates several mechanisms of becoming a learning organisation.

1. Leadership Commitment to Learning

Leadership is central to creating a culture of learning. Michelin’s founders, André and
Édouard Michelin, demonstrated commitment to innovation by creating the first Michelin
Guide in 1900 to promote road travel and tire sales. Later, CEO Jean-Dominique
Senard restructured the company, empowering employees to take responsibility and
shifting from a rigid bureaucratic system to a learning-oriented, collaborative model.This
leadership commitment fostered organisational renewal.

2. Building Shared Visions

A learning organisation requires a vision that inspires employees. Michelin’s strategic
plan ―Michelin in Motion 2030‖ embodies this by combining people, profit, and planet
goals. The company created a shared vision of sustainability, such as aiming for net-
zero emissions and employee engagement above 85%. Employees bought into this
vision as they saw themselves as contributors to sustainable development.

3. Encouraging Diversity

Learning is enhanced by diversity of perspectives. Michelin’s shift from a family-led
business to appointing Jean-Dominique Senard, the first non-family CEO, introduced
fresh perspectives and broke entrenched management logics. Diversity in leadership
enabled Michelin to abandon rigid command-and-control practices and to embrace
innovation, sustainability, and employee empowerment (Botha & Venter, 2022:271).

4. Encouraging Double-Loop Learning
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.

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