Assignment 1 Semester 2 2025
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Due Date: 11 September 2025
QUESTION 1
Unilever’s relationship with Psaltry International in Nigeria is best described as strategic.
This is because the partnership goes beyond just buying sorbitol and cassava starch.
Unilever supports Psaltry and its supply chain by helping over 10,000 smallholder cassava
farmers. It also trains farmers in good agricultural practices and supports agro-processing
hubs to boost local production and quality. These efforts improve traceability, sustainability,
and long-term supply security. Unilever uses SAP and demand forecasting tools to improve
planning, which benefits Psaltry through better communication and timely orders.
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