PUB2602
Assignment 3
Semester 2 2025
(Answer Guide) -
Due 16 October 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
, MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September
2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
1. Introduction .............................................................................................................................2
2. Segmentation, Targeting and Positioning ..............................................................................2
2.1 Segmentation ............................................................................................................................. 3
Segmentation of Bathu’s Market.................................................................................................. 3
1. Individual Customers.................................................................................................................. 3
2. Business Customers ...................................................................................................................... 4
2.2 Targeting.......................................................................................................................................... 5
Bathu’s Targeting Strategy............................................................................................................ 5
1. Individual Customers (Primary Target Market) .................................................................... 6
2. Business Customers (Secondary Target Market) ............................................................... 6
Evaluation of Targeting Approach .............................................................................................. 6
2.3 Positioning ...................................................................................................................................... 7
Bathu’s Current Positioning.......................................................................................................... 7
Positioning for Individual Customers ......................................................................................... 7
Positioning for Business Customers.......................................................................................... 7
Evaluation of Positioning Strategy.............................................................................................. 8
References ............................................................................................................................................. 8
Assignment 3
Semester 2 2025
(Answer Guide) -
Due 16 October 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
, MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September
2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025
Contents
1. Introduction .............................................................................................................................2
2. Segmentation, Targeting and Positioning ..............................................................................2
2.1 Segmentation ............................................................................................................................. 3
Segmentation of Bathu’s Market.................................................................................................. 3
1. Individual Customers.................................................................................................................. 3
2. Business Customers ...................................................................................................................... 4
2.2 Targeting.......................................................................................................................................... 5
Bathu’s Targeting Strategy............................................................................................................ 5
1. Individual Customers (Primary Target Market) .................................................................... 6
2. Business Customers (Secondary Target Market) ............................................................... 6
Evaluation of Targeting Approach .............................................................................................. 6
2.3 Positioning ...................................................................................................................................... 7
Bathu’s Current Positioning.......................................................................................................... 7
Positioning for Individual Customers ......................................................................................... 7
Positioning for Business Customers.......................................................................................... 7
Evaluation of Positioning Strategy.............................................................................................. 8
References ............................................................................................................................................. 8
