ASSIGNMENT 1 2025
DUE: 8 SEPT 2025 (MEMO)
, Table of Contents
Introduction……………………………………………………………………………2
Mechanistic Model of Communication ......................................................... 3
Components
Noise
Measurability and Efficiency
Interactional View of Communication ......................................................... 2
Meaning Creation
Symbols and Shared Meaning
Reducing Uncertainty
Transactional and Relational
Utility and Critique of Both Models ............................................................ 3
Organisations: Definitions and Structures ................................................ 4
Boundaries and Self-Regulation
Formal vs Informal Organisations
Structure and Examples
Organisational Communication Field ........................................................ 5
Marketing-Oriented Perspective (Marketing Concept) .............................. 6
Marketing Communication (Promotion) .................................................... 9
Advertising ................................................................................................... 10
Conclusion………………………………………………………………………….12
References ................................................................................................... 13
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