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COM3708 Assignment 1 (ANSWERS) Semester 2 2025 - Due September 2025

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COM3708 Assignment 1 Semester 2 ANSWERS 2025 - Due September 2025 COM3708 Assignment 1 2025 DUE 8 SEPTEMBER 2025 MECHANISTIC MODEL OF COMMUNICATION Components: Communication is viewed as a linear transmission process. A communicator (sender) encodes a message into a signal, transmits it through a channel, and a recipient (receiver) decodes it. Feedback occurs when the receiver sends a return message back, creating a communication loops. Noise: Any interference that distorts or disrupts the message during encoding, transmission or decoding is called noise. For example, static on a phone line or ambiguous wording can introduce noise, making perfect understanding difficults. Measurability: In the mechanistic view, every element of the model can in principle be isolated and measured. This precision allows detailed planning e.g., estimating channel reach or timing) and analysis of communication factors. Efficiency: The model emphasizes efficiency and effectiveness. In organizations this translates to optimizing time, cost and clarity of messages. For instance, a corporate training video can be timed, budgeted and its impact measured in a structured way. For example a factory manager preparing a safety announcement can apply the mechanistic model by clearly encoding procedures in a video (message), choosing a loudspeaker system (channel), and soliciting verbal feedback from workers (receiver feedback) while minimizing noise e.g., factory sounds

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Uploaded on
September 1, 2025
Number of pages
14
Written in
2025/2026
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COM3708
ASSIGNMENT 1 2025
DUE: 8 SEPT 2025 (MEMO)

, Table of Contents



Introduction……………………………………………………………………………2

Mechanistic Model of Communication ......................................................... 3

Components

Noise

Measurability and Efficiency

Interactional View of Communication ......................................................... 2

Meaning Creation

Symbols and Shared Meaning

Reducing Uncertainty

Transactional and Relational

Utility and Critique of Both Models ............................................................ 3

Organisations: Definitions and Structures ................................................ 4

Boundaries and Self-Regulation

Formal vs Informal Organisations

Structure and Examples

Organisational Communication Field ........................................................ 5

Marketing-Oriented Perspective (Marketing Concept) .............................. 6

Marketing Communication (Promotion) .................................................... 9

Advertising ................................................................................................... 10

Conclusion………………………………………………………………………….12

References ................................................................................................... 13



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