COM3708 ASSIGNMENT 1 SEMESTER 2 2025 (Answer Guide)

COM3708
ASSIGNMENT 1
SEMESTER 2 2025
(Answer Guide)
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.






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COM3708 ASSIGNMENT 1 SEMESTER 2 2025 (Answer Guide)
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025




PHASE 1: ASSESS

1.1 Identify the Communicator

In this section, you will focus on identifying the communicator for your campaign and the
organization with which you will collaborate. The communicator refers to the person or
entity responsible for delivering the message in the campaign, whether it's the
organization as a whole or a specific team within the organization.

1.1.1 Identify an Organization(s)

Here, you need to select an organization with which you will plan your integrated
communication campaign. The organization should be a real one, and it should ideally
be a local charity, non-profit, or educational institution (as per the assignment
guidelines).

 Example:
Organization Name: "XYZ Community Charity"
Contact Details:
o Address: 123 Main Street, City, Country
o Phone: (123) 456-7890
o Email:

You may choose an organization based on your personal preferences or connection,
ensuring it meets the requirements of being a local entity.

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1.1.2 Write a Letter to the Organization(s)

The letter serves as your formal request to the organization for permission to propose
and plan the communication campaign. The letter should outline:

 The objective of the campaign.
 What the campaign will involve.
 Assurance that the organization is not obligated to implement the campaign.
 The benefits of the planning process and how the organization’s involvement will
aid in the research phase.

Example Letter Template:

[Date]

[Organization Name]
[Organization Address]
[City, Postal Code]

Dear [Name of the Owner/Manager],

Re: Proposal for Integrated Communication Campaign Planning

I hope this letter finds you well. My name is [Your Full Name], a student at the University
of South Africa, currently enrolled in the COM3708: Advertising and Public Relations
module. As part of my coursework, I am tasked with planning an integrated
communication campaign, and I would like to propose a collaboration with your
organization, [Organization Name].

The campaign I intend to plan would focus on [briefly describe campaign focus, e.g.,
raising awareness for a local cause, improving community engagement, etc.]. While the
planning will not involve immediate implementation, it will provide valuable insights and
strategies that could benefit your organization.

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Please note that there is no obligation for your organization to carry out the campaign,
but your participation in the planning process would be greatly appreciated. The
campaign will be based on the information gathered from your team and the local
community, which will contribute significantly to its success.

I look forward to your favorable reply and hope to discuss this further at a time that suits
you. Kindly let me know if you require any additional information.

Thank you for considering this proposal.

Yours sincerely,
[Your Full Name]
[Your Contact Information]

1.1.3 Write a Report

In the report, document your experience of approaching the organization. Discuss the
following points:

 What was your experience in approaching the organization?
Reflect on whether the experience was positive or negative. Did you face any
challenges in getting a response? Were they open to the idea of the campaign?
 How did the organization respond to your request?
Detail the response you received from the organization. Were they interested?
Did they express any concerns or specific expectations?
 How did you establish a working relationship with the organization?
Describe the steps you took to build a good working relationship with the key
stakeholders at the organization. This might include arranging meetings,
establishing communication channels, or identifying a contact person within the
organization.
o Example Working Relationship Arrangement:
Contact Person: [Name, Title]