COM2611 ASSIGNMENT 1 SEMESTER 2 2025 VERIFIED AND CERTIFIED ANSWERS.

,COM2611 ASSIGNMENT 1 SEMESTER 2 2025
(Answer Guide) VERIFIED AND CERTIFIED
ANSWERS.
Contents
QUESTION 1:
ADVERTISING ...............................................................................
.............. 2
1.1 The purpose of advertising (theoretical foundation)
(5) .............................................. 2
1.2 Data-driven advertising: definition – five types with Bold
and Curvy Gym examples
(15) ...............................................................................................
.............................. 2
 What "data-driven advertising"
means ........................................................................... 3
 Five types of data-driven advertising with application to
Bold and Curvy Gym ........ 3
 Why these five work together for Bold and Curvy
Gym .............................................. 5
QUESTION 2: ONLINE REPUTATION MANAGEMENT
(ORM) ................................... 6
2.1 What is ORM?
(5) .................................................................................................

, ....... 6
2.2 Eskom case: social media monitoring vs social listening in
ORM (15) .................... 6
List of sources
consulted ......................................................................................
........... 8




QUESTION 1: ADVERTISING
1.1 The purpose of advertising (theoretical foundation) (5)
Advertising is a form of paid communication designed to
inform, persuade, and remind target audiences about a
product, service, or brand. Theoretically, its purpose can be
explained through the AIDA model (Attention, Interest, Desire,
Action):
 Attention: Capturing the audience’s awareness.
 Interest: Generating curiosity and engagement.
 Desire: Creating a need or aspiration for the
product/service.