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COM3705 Assignment 1 (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED

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COM3705 Assignment 1 (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,... Assignment Brief When war reporting emerged as a specialisation from 1885 onwards, the expectations of journalists were quite simple. Journalists were expected to write reports as narratives of adventure without too much political comment or moralising. A century and a half on, the issue of the relationship between journalists, media and war has come to the fore again, but this time the expectations of journalists are far less clear-cut. The role of the media in armed conflicts and war has become even more important, reflecting changes in both media technologies and global audiences. Changes in media technologies include, amongst others, the rise of social media networks, citizen journalism, and user-generated content. Since the end of the Cold War, the world has seen several armed conflicts, ethnic cleansing, and genocides. International media and international journalists, including war correspondence, have been key players in the public communication process about the narration of the war and its understanding by the public. Framing theory is not necessarily a new theory in the media. However, it is only in recent years that it has become paramount in analysing media contents. Framing theory is particularly well-suited for studying propaganda and war coverage. Framing can be qualitative, quantitative and connotative. Moreover, framing can be used for prescriptive, descriptive and comparative analysis (Berenger, 2004:3). The purpose of this assignment is for you to analyse the reporting or coverage of the Tigray conflict in Ethiopia (). Your discussion should be structured accordingly and cover the following topics: 1. Introduction (2½) In your introduction explain the overarching topic of the assignment and how it links to the module as a whole. Provide the background of the Tigray conflict. 2. Read Unit 4 and critically discuss ANY TWO(2) theories describing the international flow of news. (15) 3. Describe what you understand as the inequalities of international information (news) flow patterns and explain what causes these inequalities. (10) 4. Discuss the role of international communication in war and armed conflicts. (5) 5. Critically discuss the so-called CNN effect and whether it is still relevant today. (5) 6. Choose one of the following themes, read the relevant prescribed readings and critically discuss this theme in the context of the media coverage of the Tigray conflict in Ethiopia. You need to discuss (and, if possible, attach) one example of media coverage related to your chosen theme. (50) a. Disinformation, misinformation, and social media * Azoulay, L. 2024. Truth in the Crossfire: The Case of Ethiopia and Fact‐Checking in Authoritarian Contexts. Media & Communication, 12: Article 8785. * Burnham, J. 2022. From the Internet to Ashes: Disinformation and the Tigray War. Nato Association of Canada. Available at: https: * Ogeret, KS, Mutsvairo, B, de Bruijn, M, Schroeder, DT, Badji, SD, Moges, MA. 2024. Hashtags, Hatetags and social media campaigs in Ehtiopia’s Tigray conflict. Information, Communication & Society. * Pabon, FAD. & Shifa, M. 2022. The Interaction of Mass Media and Social Media in Fuelling Ethnic Violence in Ethiopia. Accord. Available at: b. Framing •Geber, T. & Yohannes, M. 2022. Analyzing the Media Framing of Armed Conflict-Induced Food crisis in Tigray, Ethiopia. International Institute for Social Studies. The Hague: IISS. •Livio, O & Cohen-Yechezkely, S. 2019. Copy, Edit, Paste. Journalism Studies, 20(5):696-713, DOI: 10.1080/1461670X.2017.1417054. •Nigatu. BA. 2023. War on paper: A critical discourse analysis of war reporting in Ethiopia. Heliyon. 9(7):e17857. 6. Conclusion (2½) Write the conclusion of your assignment that summarises the key points and key findings. Technical presentation

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COM3705
Assignment 1 Semester 2 2025
Unique #:

Due Date: 29 August 2025

Detailed solutions, explanations, workings
and references.

+27 81 278 3372

, 1. INTRODUCTION

The relationship between the media and armed conflict has long been complex,
shifting with technological developments and changing political contexts.
Traditionally, war correspondents narrated battles as stories of adventure, avoiding
moral or political interpretations. In today’s globalised communication landscape, the
role of journalists is no longer straightforward. War coverage now occurs in a digital
age where social media, citizen journalism, and instantaneous global broadcasting
play central roles in shaping public understanding. These dynamics make the study
of media and war both relevant and urgent.

This assignment focuses on the Tigray conflict in Ethiopia (2020–2022), one of the
most devastating recent wars in Africa. Sparked by tensions between the Ethiopian
federal government and the Tigray People’s Liberation Front (TPLF), the conflict
displaced millions, caused famine, and drew international attention. Analysing how
the conflict was reported reveals the power of media narratives, international
communication flows, and the framing of war in global discourse (Geber &
Yohannes, 2022).



2. THEORIES OF INTERNATIONAL FLOW OF NEWS

The global flow of news is neither equal nor neutral, but shaped by historical, political
and economic forces that privilege some countries while marginalising others. Two
important theoretical perspectives that explain these inequalities are Johan Galtung’s
Structural Imperialism Theory and Immanuel Wallerstein’s World Systems Theory.
Both highlight how power imbalances between nations structure media flows,
creating a persistent dominance of news from developed countries over developing
ones.

2.1. Structural Imperialism Theory

Galtung (1971) developed the theory of structural imperialism to explain enduring
inequalities between the global ―centre‖ and ―periphery.‖ His model argues that
information flow is vertical, with news predominantly moving from the centre
(powerful industrialised nations) towards the periphery (developing states). This
asymmetry mirrors economic and political relationships of dependency, where the


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