AIN3701
ASSIGNMENT 3 2025
UNIQUE NO. 651535
DUE DATE: 8 AUGUST 2025
,AIN3701 ASSIGNMENT 3 2025MEMO
(COMPLETE ANSWERS) Semester 1
2025 DUE 15 April 2025 100% correct
solutions and explanations.
QUESTION 1(a): Fishbone (Ishikawa) Diagram
Scenario Summary:
You attended a strategy meeting with FitNation Gym’s management team. During the meeting, it
was revealed that membership numbers are down by 12% this quarter. Each manager shared
concerns contributing to this issue.
You're required to create a Fishbone Diagram (also called an Ishikawa diagram or cause-and-
effect diagram) that:
• Identifies at least four root cause categories
• Lists at least two contributing factors under each category based on the discussion
Step-by-Step: Building the Fishbone Diagram
� Suggested Root Cause Categories:
1. Marketing
2. Facilities & Maintenance
3. Operations & Staffing
4. Group Fitness Experience
� Contributing Factors (from the meeting):
Category Contributing Factors
- Social media engagement is down
Marketing
- Campaigns on TikTok and Instagram underperformed
- Complaints about locker areas and showers
Facilities & Maintenance
- Maintenance delays and key access problems
- Childcare staff resignation not addressed
Operations & Staffing
- Parents canceling memberships
, - Instructors missing classes
Group Fitness Experience
- Schedule changes without notice frustrate members
ASSIGNMENT 3 2025
UNIQUE NO. 651535
DUE DATE: 8 AUGUST 2025
,AIN3701 ASSIGNMENT 3 2025MEMO
(COMPLETE ANSWERS) Semester 1
2025 DUE 15 April 2025 100% correct
solutions and explanations.
QUESTION 1(a): Fishbone (Ishikawa) Diagram
Scenario Summary:
You attended a strategy meeting with FitNation Gym’s management team. During the meeting, it
was revealed that membership numbers are down by 12% this quarter. Each manager shared
concerns contributing to this issue.
You're required to create a Fishbone Diagram (also called an Ishikawa diagram or cause-and-
effect diagram) that:
• Identifies at least four root cause categories
• Lists at least two contributing factors under each category based on the discussion
Step-by-Step: Building the Fishbone Diagram
� Suggested Root Cause Categories:
1. Marketing
2. Facilities & Maintenance
3. Operations & Staffing
4. Group Fitness Experience
� Contributing Factors (from the meeting):
Category Contributing Factors
- Social media engagement is down
Marketing
- Campaigns on TikTok and Instagram underperformed
- Complaints about locker areas and showers
Facilities & Maintenance
- Maintenance delays and key access problems
- Childcare staff resignation not addressed
Operations & Staffing
- Parents canceling memberships
, - Instructors missing classes
Group Fitness Experience
- Schedule changes without notice frustrate members
