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Lecture notes summary Omnichannel & Digital Marketing

Name: Lecture notes summary Omnichannel & Digital Marketing
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Summary of 76 pages for the course Omnichannel and Digital Marketing at UA

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Institution: Universiteit Antwerpen (UA)
Study: Business Economics
Course: Omnichannel and Digital Marketing (2115TEWMKT)

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Uploaded on: August 25, 2025
Number of pages: 76
Written in: 2024/2025
Type: Summary

Subjects

marketing
omnichannel
digital marketing
business

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OMNICHANNEL & DIGITAL MARKETING
DIGITAL MARKETING

Session 1: Introduction and a framework for Internet marketing and e-commerce
Marketing management philosophies

Production efficiency

Strategic planning

Total quality management

Values and relationships

Business intelligence

1

, Customer co-creation

2

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Perfect summary for this course.

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Lecture notes summary Omnichannel & Digital Marketing

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More courses for Universiteit Antwerpen (UA) > Business Economics

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