MNM2615
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, 1. Introduction
Small and medium-sized enterprises (SMEs) are central to economic growth in South
Africa, particularly within local communities where they create employment opportunities
and serve unique consumer needs. This assignment focuses on Sweet Crust Bakery,
a family-owned SME that operates in [insert your neighbourhood/town]. The aim of the
discussion is to explore how demographic factors, African consumer culture, and
population dynamics influence the bakery’s marketing strategies. The analysis
combines theoretical perspectives with practical examples from the bakery to
demonstrate the interconnectedness between consumer behaviour and marketing
decision-making.
2. Background of the SME/SMME
Sweet Crust Bakery is a family-owned small enterprise established in 2019 by Ms.
Lerato Mokoena. Located in [insert your neighbourhood/town], the bakery offers fresh
bread, pastries, muffins, and custom cakes to local households, schools, and small
retailers. The business employs six staff members, thereby contributing to job creation
within the community.
Sweet Crust Bakery has developed a reputation for quality products, affordability, and
personalised service. It adapts to seasonal and cultural demands, producing traditional
hot cross buns during Easter and custom cakes for birthdays, weddings, and other
celebrations. Although facing challenges such as rising input costs and competition from
supermarkets, the bakery remains competitive by focusing on freshness, strong
community ties, and product diversification.
3. Demography and Marketing Implications
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, 1. Introduction
Small and medium-sized enterprises (SMEs) are central to economic growth in South
Africa, particularly within local communities where they create employment opportunities
and serve unique consumer needs. This assignment focuses on Sweet Crust Bakery,
a family-owned SME that operates in [insert your neighbourhood/town]. The aim of the
discussion is to explore how demographic factors, African consumer culture, and
population dynamics influence the bakery’s marketing strategies. The analysis
combines theoretical perspectives with practical examples from the bakery to
demonstrate the interconnectedness between consumer behaviour and marketing
decision-making.
2. Background of the SME/SMME
Sweet Crust Bakery is a family-owned small enterprise established in 2019 by Ms.
Lerato Mokoena. Located in [insert your neighbourhood/town], the bakery offers fresh
bread, pastries, muffins, and custom cakes to local households, schools, and small
retailers. The business employs six staff members, thereby contributing to job creation
within the community.
Sweet Crust Bakery has developed a reputation for quality products, affordability, and
personalised service. It adapts to seasonal and cultural demands, producing traditional
hot cross buns during Easter and custom cakes for birthdays, weddings, and other
celebrations. Although facing challenges such as rising input costs and competition from
supermarkets, the bakery remains competitive by focusing on freshness, strong
community ties, and product diversification.
3. Demography and Marketing Implications
