MNM3714 Assignment 1 2025 (Exceptionally Crafted) Semester 2 Due 25 August 2025

MNM3714
Assignment 1
Semester 2 2025
Due 25 August 2025

,MNM3714

Assignment 1

Semester 2 2025

Due 25 August 2025



Digital Marketing




Table of Contents

1 INTRODUCTION .......................................................................................................... 3

2 DIGITAL MARKETING PLAN ....................................................................................... 4

2.1 Key Components Of A Digital Marketing Plan ....................................................... 4

2.1.1 Situation Analysis ............................................................................................ 5

2.1.2 Objectives ....................................................................................................... 6

2.2 Practical Application And Recommendations For Lgs Plant-Based ....................... 6

2.2.1 Situation Analysis for LGS Plant-Based .......................................................... 6

2.2.2 Objectives for LGS Plant-Based ...................................................................... 8

2.2.3 Target Market for LGS Plant-Based ................................................................ 9

3 WEBSITE ................................................................................................................... 12

3.1 Introduction .......................................................................................................... 12

3.2 Importance And Overview ................................................................................... 12

3.3 Ways To Incorporate Compelling And Relevant Content On The Lgs Plant-Based
Website ...................................................................................................................... 13

3.4 Key Components Of Website Look And Feel With Practical Recommendations . 14

4 SEARCH ENGINE OPTIMISATION (SEO) ................................................................ 15

, 4.1 Introduction .......................................................................................................... 15

4.2 Quality Content Creation (On-Page Seo) ............................................................ 15

4.3 Backlink Building (Off-Page Seo) ......................................................................... 15

4.4 Local Seo Optimization (Off-Page Seo) ............................................................... 16

4.5 Social Media Engagement (Off-Page SEO) ......................................................... 16

5 CONCLUSION ........................................................................................................... 18

10 LIST OF REFERENCES .......................................................................................... 19