THE BMZ ACADEMY
THE BMZ ACADEMY
@061 262 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 10
, THE BMZ ACADEMY
Table of Contents
Introduction ............................................................................................................................................ 3
1. Problem Definition .............................................................................................................................. 3
1.1 Marketing Problem vs. Research Problem........................................................................................ 3
1.2 Research Objectives .......................................................................................................................... 4
2. Research Design .................................................................................................................................. 4
2.1 Suitability of Descriptive Research Design ........................................................................................ 4
2.2 Descriptive Research Methods ......................................................................................................... 5
2.3 Target Population and Sample .......................................................................................................... 5
2.4 Sampling Method .............................................................................................................................. 5
3. Artificial Intelligence (AI) in Marketing Research ............................................................................... 6
3.1 AI Applications in Small Business Research ...................................................................................... 6
3.2 Recommended AI Tools .................................................................................................................... 6
3.3 AI-Driven Marketing Strategies ......................................................................................................... 6
4. Conclusion ........................................................................................................................................... 7
References .............................................................................................................................................. 7
2|Page BMZ ACADEMY 061 262 1185/068 053 8213
THE BMZ ACADEMY
@061 262 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 10
, THE BMZ ACADEMY
Table of Contents
Introduction ............................................................................................................................................ 3
1. Problem Definition .............................................................................................................................. 3
1.1 Marketing Problem vs. Research Problem........................................................................................ 3
1.2 Research Objectives .......................................................................................................................... 4
2. Research Design .................................................................................................................................. 4
2.1 Suitability of Descriptive Research Design ........................................................................................ 4
2.2 Descriptive Research Methods ......................................................................................................... 5
2.3 Target Population and Sample .......................................................................................................... 5
2.4 Sampling Method .............................................................................................................................. 5
3. Artificial Intelligence (AI) in Marketing Research ............................................................................... 6
3.1 AI Applications in Small Business Research ...................................................................................... 6
3.2 Recommended AI Tools .................................................................................................................... 6
3.3 AI-Driven Marketing Strategies ......................................................................................................... 6
4. Conclusion ........................................................................................................................................... 7
References .............................................................................................................................................. 7
2|Page BMZ ACADEMY 061 262 1185/068 053 8213
