MNP3703 Semester 2 Assessment 1 Question 1 (6 marks) Consider Unilever's relationship with Psaltry International in Nigeria in terms of whether it is transactional, collaborative, or strategic, and discuss how Unilever develops or supports Psa

THE BMZ ACADEMY




THE BMZ ACADEMY




@061 262 053 8213




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, THE BMZ ACADEMY



Table of Contents

Introduction ..................................................................................................................... 3

Question 1 (6 marks) ....................................................................................................... 3

Question 2 (4 marks) ....................................................................................................... 7

Question 3 (6 marks) ..................................................................................................... 10

Question 4 (4 marks) ..................................................................................................... 13

Conclusion .................................................................................................................... 15

References .................................................................................................................... 16

IMPORTANT NOTES TO CONSIDER .......................................................................... 18




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Introduction

Unilever’s sourcing and supplier relationship strategies in Africa highlight its commitment
to balancing global efficiency with local responsiveness. The company’s approach
demonstrates how multinational corporations can strengthen competitiveness, manage
risk, and promote inclusive growth by investing in local supplier development. Through
case studies such as Psaltry International in Nigeria and Mpact in South Africa, Unilever
illustrates how supplier relationships can evolve from purely transactional arrangements
to more collaborative or strategic partnerships that align with broader business and
sustainability goals. At the same time, the company’s efforts to localise sourcing across
African markets reveal its emphasis on risk management, change implementation, and
supplier compliance, showcasing an integrated supply chain strategy that addresses both
operational and developmental objectives.

Question 1 (6 marks)

Consider Unilever's relationship with Psaltry International in Nigeria in terms of whether it
is transactional, collaborative, or strategic, and discuss how Unilever develops or
supports Psaltry. Comment on how the nature of this supplier relationship reflects
Unilever’s overall supplier relationship strategy in Africa.

Unilever’s Strategic Partnership with Psaltry International in Nigeria

Unilever’s relationship with Psaltry International can be best described as a strategic
partnership. Unlike transactional relationships that are centred on cost and delivery, this
partnership reflects deep integration, trust, and mutual long-term commitment. Unilever
deliberately invests in Psaltry’s development to ensure stability in its supply chain while
simultaneously driving sustainable development in local Nigerian communities. This
relationship illustrates how multinational corporations can strategically embed local
suppliers into their global value chains to enhance resilience, sustainability, and shared
prosperity.


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