MNM3705 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 - DUE 29 August 2025

MNM3705 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 - DUE 29 August 2025 STEP 1: SCOPE 0-2 MARKS 3 MARKS 4-5 MARKS MARK Summary of what • The scope is not discussed at all. • The scope is incomplete. • The why, who and how are not discussed, or are discussed superficially. • Discussion regarding YuppieChef directly from textbook(s) or the internet. • Sufficient information on the scope. • The why, who and how are briefly discussed. • Comprehensive information on the scope. • The why, who and how are discussed in detail. • The statement of the project scope is clear and evident. the project is about, which includes everything the project is intended to achieve and how this will be done (not in bullet form). 0 Reason for the project 0 Why the project needs to be done (objective) 0 Who will be involved in the project (personnel) 0 How you intend completing the 5 project (elements) Length: Approximately half a page *Hint: Refer to the assignment brief/question in Tutorial Letter 101. COMMENTS: STEP 2: SITUATION ANALYSIS 0-12 MARKS 13-18 MARKS 19-25 MARKS MARK A detailed situation • No situation analysis is discussed. • No SWOT analysis has been done. • If a SWOT analysis has been done, it is based on theory, not the new division. • SWOT is not done in detail, the focus is not on each element, and the SWOT is not related to the new division • Situation analysis has been done. • All aspects of SWOT analysis are sufficiently discussed and based on the new division. • Each aspect discussed in the SWOT analysis is in line with the project scope. • The target market is sufficiently discussed, and the focus is on the Yuppiechef Coffee Cafes consumer. • Situation analysis on the new division is discussed in detail. • The elements of the SWOT analysis are understood and correctly applied to the new division. • Yuppiechef Coffee Cafes is described in a complete and detailed way. • Very thorough competitor analysis has been done on all the division’s competitors. • Excellent understanding of a situation analysis and its application to the new division. • Situation analysis is applied correctly to Yuppiechef Coffee Cafes, for this project. analysis needs to be done for Yuppiechef Coffee Cafes . A situation analysis consists of 0 a SWOT analysis 0 TARGET market identification 0 a competitor analysis 25 Length: Approximately three (3) pages MNM3705/101/3/2025 26 • No target market has been identified. • If identified, the target market does not reflect the new division’s target market. • The target market has not been described in detail, by focusing on all aspects of segmentation. • No competitor analysis has been done. • If a competitor analysis has been done, it does not refer to the new division’s direct competition. • The competitor analysis is sufficiently discussed and focuses on the new division. • Motivation for, and discussion of, the new division’s target market, with competitors and SWOT elements explained clearly and in detail. COMMENTS: STEP 3: OBJECTIVES 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Summary of the • No objectives are discussed. • The objectives are not realistic, measurable, specific or achievable. • The objectives are not related to the project scope and the marketing communication campaign. • The objectives are not related to the new division. • Theoretical objectives are discussed. • No understanding of setting marketin