,MNM3705 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted solutions
and explanations.
MNM3705 Assignment 3 Portfolio: Yuppiechef Coffee Cafes
Step 1: Project Scope
The Yuppiechef Coffee Cafes project aims to expand the
company’s retail footprint by introducing in-store cafés within
its physical kitchenware stores. These cafés will exclusively use
Yuppiechef kitchenware to serve coffee and light meals,
thereby reinforcing the brand’s premium positioning. The
project is necessary because Yuppiechef wants to diversify its
offering, increase in-store traffic, and strengthen brand loyalty
by providing experiential engagement rather than only
transactional retail. This aligns with consumer trends toward
lifestyle experiences, where customers not only buy products
but also immerse themselves in the brand.
The project involves the marketing communications team,
store managers, café staff, external advertising agencies, and
digital marketing specialists. These stakeholders will ensure a
cohesive campaign that integrates Yuppiechef’s creative
branding with café promotion. Completion will be achieved
through the five elements of integrated marketing
communication (IMC): advertising, personal selling, sales
, promotion, public relations, and digital marketing. Each
element will be adapted to target the café consumer while
reinforcing Yuppiechef’s identity as a premium, lifestyle-
oriented brand. Ultimately, the project scope is to create
awareness, stimulate trial, and build long-term loyalty for
Yuppiechef Coffee Cafes.
Step 2: Situation Analysis
SWOT Analysis
Strengths: Yuppiechef already has strong brand equity, a loyal
customer base, and a reputation for high-quality kitchenware.
The cafés will benefit from this credibility. The integration of
kitchenware in café operations offers a unique experiential
marketing approach.
Weaknesses: Yuppiechef has limited experience in food and
beverage operations. Initial set-up costs for cafés may be high,
and operational risks (such as consistency in service quality)
could affect the brand if not well managed.
Opportunities: There is a growing coffee culture in South
Africa, with consumers increasingly seeking premium,
artisanal café experiences. Customers are also drawn to
lifestyle brands that merge products and experiences. The café
setting creates cross-selling opportunities for Yuppiechef
kitchenware.
ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted solutions
and explanations.
MNM3705 Assignment 3 Portfolio: Yuppiechef Coffee Cafes
Step 1: Project Scope
The Yuppiechef Coffee Cafes project aims to expand the
company’s retail footprint by introducing in-store cafés within
its physical kitchenware stores. These cafés will exclusively use
Yuppiechef kitchenware to serve coffee and light meals,
thereby reinforcing the brand’s premium positioning. The
project is necessary because Yuppiechef wants to diversify its
offering, increase in-store traffic, and strengthen brand loyalty
by providing experiential engagement rather than only
transactional retail. This aligns with consumer trends toward
lifestyle experiences, where customers not only buy products
but also immerse themselves in the brand.
The project involves the marketing communications team,
store managers, café staff, external advertising agencies, and
digital marketing specialists. These stakeholders will ensure a
cohesive campaign that integrates Yuppiechef’s creative
branding with café promotion. Completion will be achieved
through the five elements of integrated marketing
communication (IMC): advertising, personal selling, sales
, promotion, public relations, and digital marketing. Each
element will be adapted to target the café consumer while
reinforcing Yuppiechef’s identity as a premium, lifestyle-
oriented brand. Ultimately, the project scope is to create
awareness, stimulate trial, and build long-term loyalty for
Yuppiechef Coffee Cafes.
Step 2: Situation Analysis
SWOT Analysis
Strengths: Yuppiechef already has strong brand equity, a loyal
customer base, and a reputation for high-quality kitchenware.
The cafés will benefit from this credibility. The integration of
kitchenware in café operations offers a unique experiential
marketing approach.
Weaknesses: Yuppiechef has limited experience in food and
beverage operations. Initial set-up costs for cafés may be high,
and operational risks (such as consistency in service quality)
could affect the brand if not well managed.
Opportunities: There is a growing coffee culture in South
Africa, with consumers increasingly seeking premium,
artisanal café experiences. Customers are also drawn to
lifestyle brands that merge products and experiences. The café
setting creates cross-selling opportunities for Yuppiechef
kitchenware.
