,MNM3705 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2025 - DUE September 2025;
100% TRUSTED Complete, trusted solutions and
explanations.
Marketing Communication Plan for Yuppiechef Coffee Cafés
Step 1: Project Scope
The Yuppiechef Coffee Cafés project aims to introduce in-store cafés
within Yuppiechef's physical retail locations, offering a unique blend of
premium coffee, light meals, and an immersive brand experience. This
initiative seeks to deepen Yuppiechef's brand identity, positioning it as
more than a retailer of kitchen tools, but as a lifestyle brand that
promotes quality, creativity, and community experiences.
Reason for the Project:
The primary motivation behind this project is to enhance customer
engagement by providing a tangible experience where customers can
interact with Yuppiechef products in a real-world setting. The cafés will
serve as experiential touchpoints, allowing customers to enjoy artisanal
coffee and light meals while showcasing the use of Yuppiechef
kitchenware. This integration of café spaces aims to diversify the brand's
offerings and create memorable experiences that differentiate
Yuppiechef from competitors.
Objective:
The objective is to increase brand awareness, drive foot traffic to
physical stores, and strengthen customer loyalty by offering a unique in-
store experience. This will be achieved through a strategically planned
integrated marketing communication (IMC) campaign that promotes the
new café offering while showcasing Yuppiechef kitchen tools in use.
, Personnel Involved:
The project will involve various stakeholders, including Yuppiechef's
marketing and store management teams, café staff, product suppliers,
and barista trainers. Collaboration among these personnel is crucial to
ensure the successful execution of the marketing communication plan.
Implementation Strategy:
The project will be completed through a systematic marketing
communication plan that encompasses various elements such as
advertising, promotions, public relations, and digital marketing. These
elements will work in synergy to ensure that the target market is aware
of and excited about the new Yuppiechef Coffee Cafés.
Step 2: Situation Analysis
SWOT Analysis:
Strengths:
o Established brand reputation for quality kitchenware.
o Strong online presence with a loyal customer base.
o Ability to leverage existing retail locations for café
integration.
Weaknesses:
o Limited experience in the food and beverage industry.
o Potential challenges in maintaining consistent quality across
multiple locations.
ANSWERS) Semester 2 2025 - DUE September 2025;
100% TRUSTED Complete, trusted solutions and
explanations.
Marketing Communication Plan for Yuppiechef Coffee Cafés
Step 1: Project Scope
The Yuppiechef Coffee Cafés project aims to introduce in-store cafés
within Yuppiechef's physical retail locations, offering a unique blend of
premium coffee, light meals, and an immersive brand experience. This
initiative seeks to deepen Yuppiechef's brand identity, positioning it as
more than a retailer of kitchen tools, but as a lifestyle brand that
promotes quality, creativity, and community experiences.
Reason for the Project:
The primary motivation behind this project is to enhance customer
engagement by providing a tangible experience where customers can
interact with Yuppiechef products in a real-world setting. The cafés will
serve as experiential touchpoints, allowing customers to enjoy artisanal
coffee and light meals while showcasing the use of Yuppiechef
kitchenware. This integration of café spaces aims to diversify the brand's
offerings and create memorable experiences that differentiate
Yuppiechef from competitors.
Objective:
The objective is to increase brand awareness, drive foot traffic to
physical stores, and strengthen customer loyalty by offering a unique in-
store experience. This will be achieved through a strategically planned
integrated marketing communication (IMC) campaign that promotes the
new café offering while showcasing Yuppiechef kitchen tools in use.
, Personnel Involved:
The project will involve various stakeholders, including Yuppiechef's
marketing and store management teams, café staff, product suppliers,
and barista trainers. Collaboration among these personnel is crucial to
ensure the successful execution of the marketing communication plan.
Implementation Strategy:
The project will be completed through a systematic marketing
communication plan that encompasses various elements such as
advertising, promotions, public relations, and digital marketing. These
elements will work in synergy to ensure that the target market is aware
of and excited about the new Yuppiechef Coffee Cafés.
Step 2: Situation Analysis
SWOT Analysis:
Strengths:
o Established brand reputation for quality kitchenware.
o Strong online presence with a loyal customer base.
o Ability to leverage existing retail locations for café
integration.
Weaknesses:
o Limited experience in the food and beverage industry.
o Potential challenges in maintaining consistent quality across
multiple locations.
