Assignment 1 Semester 2 2025
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Due Date: 1 September 2025
TABLE OF CONTENTS
1. INTRODUCTION [150 WORDS] ............................................................................ 3
2 MEDIA MANAGEMENT .......................................................................................... 3
2.1 Strategic media management ........................................................................... 3
2.1.1 Differences between internal and external assessment [150 words] .......... 3
2.1.2 SWOT Analysis [300 words] ....................................................................... 4
2.1.3 Strategic Fit [150 words] ............................................................................. 5
3. MEDIA AND COMMUNICATIONS MARKET [450 WORDS].................................. 5
3.1 The Relationship between Competition and Concentration [150 words] ........... 5
3.2 The Four Forms of Media Concentration [300 words] ....................................... 6
4. NEWS AS REPRESENTATION [900 WORDS TOTAL] ......................................... 7
4.1 Summary of News Story [150 words] ................................................................ 7
4.2 News Values and the 5 W’s and H [150 words] ................................................ 7
4.3 Four Characteristics of News Values [600 words] ............................................. 8
Intensity or Threshold [150 words] ....................................................................... 8
Cultural Proximity or Relevance [150 words] ....................................................... 9
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Unexpectedness [150 words] ............................................................................... 9
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