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Table of Contents
1. Declaration of Originality
………………………………………….. 1
2. Phase 1: Preparatory Work
………………………………………….. 2
2.1 Background of the Organisation
………………………………… 2
2.2 Letter to the Organisation (Appendix A)
……………………… 3
3. Phase 2: Research and Analysis
…………………………………… 4
3.1 Objectives of the Study
………………………………………… 4
3.2 Methodology Used
……………………………………………… 5
3.3 Findings and Discussion
………………………………………… 6
4. Phase 3: Technical Presentation
…………………………………… 8
4.1 Compliance with Technical and Academic Requirements
…… 8
4.2 Reflection on Academic Presentation
………………………… 9
5. List of Sources Consulted
………………………………………… 10
6. Appendices
…………………………………………………………… 11
, Appendix A – Letter to the Organisation
Appendix B – Additional Supporting Documents
Phase 1: Assess
Integrated Communication Campaign Plan
1.1 Identify the Communicator
1.1.1 Organisation Details
Organisation: Sunshine Community Centre (SCC)
Address: 14 Greenfield Road, Springfield, 7780
Telephone: +27 21 456 7890
Email:
Website: www.sunshinecentre.org.za
SCC is a registered non-profit organisation established in 2005 to
provide after-school care, skills training, and feeding programmes for
vulnerable children and families in Springfield and surrounding
communities.
1.1.2 Letter to the Organisation (attached as Appendix A)
[Your Name]
[Your Address]
[Your Contact Number]
[Your Email Address]
[Date]
, To: [Manager’s Name]
Organisation: Sunshine Community Centre
Address: 14 Greenfield Road
Springfield, 7780
Subject: Request for Collaboration – Planning an Integrated
Communication Campaign
Dear [Manager’s Name],
I hope this message finds you well. My name is [Your Full Name], and I
am currently completing a portfolio for my [Module Name] course at
[Institution Name]. This portfolio requires me to plan an integrated
communication campaign for a local non-profit organisation.
I would like to propose working with the Sunshine Community Centre
as the focus of my campaign. The campaign will be designed to support
your organisation’s objectives by increasing community awareness,
engagement, and support for your programmes.
Please note that the campaign will be planned only and not
implemented, meaning there will be no obligation on your part to carry
out the campaign. The planning process will require:
A brief meeting with you or a designated representative to
understand your objectives and current communication efforts.
Access to any available promotional materials, reports, or statistics
that could assist in campaign development.
Occasional feedback on proposed strategies to ensure alignment
with your mission.
This collaboration offers the opportunity to develop a professionally
structured campaign plan that could serve as a valuable resource for your
future outreach and fundraising initiatives.