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COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 8 September 2025;100% trusted ,comprehensive and complete reliable solution with clear explanation

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COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 8 September 2025;100% trusted ,comprehensive and complete reliable solution with clear explanation This portfolio entails the planning of a real integrated communication campaign that you have to develop for a local charity, a local school or some other non-profit organisation, based on the guidelines for integrated campaigns as described in your prescribed book and the study guide. Due to time constraints, you need to only plan the campaign and not implement it. You have to approach the organiser(s) of the local organisation to obtain permission as well as cooperation from the organisation to enable and facilitate the development and execution of the prospective campaign. (If necessary, this Tutorial Letter 101 can be shown as authorisation for the assignment.) The consecutive steps for the development of the integrated communication campaign required in performing the required assignment are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the details, perceptions, status and communication of the idea that forms the focus of the campaign. The document should include a complete situation analysis. Assessment of the relevant variables should be based on observation, informal research and investigation and, finally, formal research. To compile this document systematically, you should do the following: 1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the following: 1.1.1 Identify an organisation or organisations that you will approach with the proposal to plan a

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,COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2
2025 – DUE 8 September 2025;100% trusted ,comprehensive
and complete reliable solution with clear explanation


Table of Contents

1. Declaration of Originality
………………………………………….. 1
2. Phase 1: Preparatory Work
………………………………………….. 2
2.1 Background of the Organisation
………………………………… 2
2.2 Letter to the Organisation (Appendix A)
……………………… 3
3. Phase 2: Research and Analysis
…………………………………… 4
3.1 Objectives of the Study
………………………………………… 4
3.2 Methodology Used
……………………………………………… 5
3.3 Findings and Discussion
………………………………………… 6
4. Phase 3: Technical Presentation
…………………………………… 8
4.1 Compliance with Technical and Academic Requirements
…… 8
4.2 Reflection on Academic Presentation
………………………… 9
5. List of Sources Consulted
………………………………………… 10
6. Appendices
…………………………………………………………… 11

, Appendix A – Letter to the Organisation
Appendix B – Additional Supporting Documents




Phase 1: Assess

Integrated Communication Campaign Plan



1.1 Identify the Communicator

1.1.1 Organisation Details

Organisation: Sunshine Community Centre (SCC)
Address: 14 Greenfield Road, Springfield, 7780
Telephone: +27 21 456 7890
Email:
Website: www.sunshinecentre.org.za

SCC is a registered non-profit organisation established in 2005 to
provide after-school care, skills training, and feeding programmes for
vulnerable children and families in Springfield and surrounding
communities.



1.1.2 Letter to the Organisation (attached as Appendix A)

[Your Name]
[Your Address]
[Your Contact Number]
[Your Email Address]
[Date]

, To: [Manager’s Name]
Organisation: Sunshine Community Centre
Address: 14 Greenfield Road
Springfield, 7780



Subject: Request for Collaboration – Planning an Integrated
Communication Campaign

Dear [Manager’s Name],

I hope this message finds you well. My name is [Your Full Name], and I
am currently completing a portfolio for my [Module Name] course at
[Institution Name]. This portfolio requires me to plan an integrated
communication campaign for a local non-profit organisation.

I would like to propose working with the Sunshine Community Centre
as the focus of my campaign. The campaign will be designed to support
your organisation’s objectives by increasing community awareness,
engagement, and support for your programmes.

Please note that the campaign will be planned only and not
implemented, meaning there will be no obligation on your part to carry
out the campaign. The planning process will require:

 A brief meeting with you or a designated representative to
understand your objectives and current communication efforts.
 Access to any available promotional materials, reports, or statistics
that could assist in campaign development.
 Occasional feedback on proposed strategies to ensure alignment
with your mission.

This collaboration offers the opportunity to develop a professionally
structured campaign plan that could serve as a valuable resource for your
future outreach and fundraising initiatives.

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