[TYPE THE COMPANY NAME]
COM3708 Assignment
1 (COMPLETE
ANSWERS) Semester
2 2025 - DUE 8
September 2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
COM3708 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 - DUE 8
September 2025
Course
Advertising and Public Relations (COM3708)
Institution
University Of South Africa (Unisa)
Book
Advertising and Public Relations
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) -
DUE 8 September 2025; 100% TRUSTED Complete, trusted solutions and
explanations. Ensure your success with us....
This portfolio entails the planning of a real integrated communication
campaign that you have to develop for a local charity, a local school or some
other non-profit organisation, based on the guidelines for integrated
campaigns as described in your prescribed book and the study guide. Due to
time constraints, you need to only plan the campaign and not implement it.
You have to approach the organiser(s) of the local organisation to obtain
permission as well as cooperation from the organisation to enable and
facilitate the development and execution of the prospective campaign. (If
necessary, this Tutorial Letter 101 can be shown as authorisation for the
assignment.) The consecutive steps for the development of the integrated
communication campaign required in performing the required assignment
are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document
should be produced that exhaustively details particulars of the audience
assessment, the organisation's broader operations and objectives, the
pertinent environmental conditions, historical and future considerations, as
well as the details, perceptions, status and communication of the idea that
forms the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based on
observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following: 1.1 Identify the communicator Study section 13.5.1.2 in the
prescribed book and do the following: 1.1.1 Identify an organisation or
organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and
its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4
1.1.2 Write a letter to the owner/manager/organiser of the organisation in
COM3708 Assignment
1 (COMPLETE
ANSWERS) Semester
2 2025 - DUE 8
September 2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
COM3708 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 - DUE 8
September 2025
Course
Advertising and Public Relations (COM3708)
Institution
University Of South Africa (Unisa)
Book
Advertising and Public Relations
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) -
DUE 8 September 2025; 100% TRUSTED Complete, trusted solutions and
explanations. Ensure your success with us....
This portfolio entails the planning of a real integrated communication
campaign that you have to develop for a local charity, a local school or some
other non-profit organisation, based on the guidelines for integrated
campaigns as described in your prescribed book and the study guide. Due to
time constraints, you need to only plan the campaign and not implement it.
You have to approach the organiser(s) of the local organisation to obtain
permission as well as cooperation from the organisation to enable and
facilitate the development and execution of the prospective campaign. (If
necessary, this Tutorial Letter 101 can be shown as authorisation for the
assignment.) The consecutive steps for the development of the integrated
communication campaign required in performing the required assignment
are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document
should be produced that exhaustively details particulars of the audience
assessment, the organisation's broader operations and objectives, the
pertinent environmental conditions, historical and future considerations, as
well as the details, perceptions, status and communication of the idea that
forms the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based on
observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following: 1.1 Identify the communicator Study section 13.5.1.2 in the
prescribed book and do the following: 1.1.1 Identify an organisation or
organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and
its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4
1.1.2 Write a letter to the owner/manager/organiser of the organisation in
