207 Exam With Correct Answers 2025

207 Exam With Correct Answers 2025




ConvergenceCORRECT ANSWERS✔✔- The delivery of multiple types of media over a single wired or J J J J J J J J J J J J J




wireless pathway or device
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- Disrupts existing business models
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- Creates new opportunities
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- Media industries no longer compete in just their own "silos"
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Democratization of MediaCORRECT ANSWERS✔✔- Time shifting J J J J J




- Consumer Created Content
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Greater control when we can watch whenever we want
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Audience FragmentationCORRECT ANSWERS✔✔- Broadcast Networks
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- Cable Networks and online
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What is a business modelCORRECT ANSWERS✔✔- How a company creates a profit for itself while
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delivering products or services to customers
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, - Media must find the right business models to earn a profit from the products and services they offer
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- Be prepared to adjust or change business model
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- Respond to new competitors
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- New technologies
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Business Model MetaphorCORRECT ANSWERS✔✔- Lemonade Stand
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- Charge consumers for each cup sold
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- Free samples of lemonade that is sold in stores
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- All you can drink for a monthly fee
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- Give away lemonade charge to put marketing messages on the cups
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Basic Media Business ModelsCORRECT ANSWERS✔✔Business Model
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- Advertising
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- Subscriptions
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- Pay-per-view
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State park Metaphor
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- Free admission with billboards in the park
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- Annual pass to enter park unlimited times
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- Per-car admission fee
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Basic Elements of Business ModelsCORRECT ANSWERS✔✔- What product or service of value to your
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customers will you offer?
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- Through which pathway (channel) will you deliver the product or service?
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- How will you get money from your customers?
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"Monetize" your content J J




- How much will it cost to proceed the product or service? Can you make a profit?
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