MNG3701
Assignment 2
(COMPLETE
ANSWERS)
Semester 2 2025 -
DUE September
2025
FOR MORE ASSISTANCE CONTACT:
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
,MNG3701 Assignment 2 (COMPLETE
ANSWERS) Semester 2 2025 - DUE
September 2025
Question 1: RBV Model and Clicks Group Limited Use the
RBV model to analyse the internal environment of Clicks
Group Limited. In your analysis, explain by means of
examples the resource position of Clicks Group Limited.
To analyse Clicks Group Limited using the Resource-Based View (RBV)
model, we must evaluate the company’s internal environment by identifying its
key resources and capabilities, and assessing whether these provide a
sustainable competitive advantage.
🔷 RBV MODEL OVERVIEW
The Resource-Based View (RBV) suggests that a firm’s internal resources and
capabilities are the primary source of sustainable competitive advantage if they
meet the VRIO criteria:
V: Valuable
R: Rare
I: Inimitable (hard to imitate)
O: Organised to capture value
✅ RBV ANALYSIS OF CLICKS GROUP LIMITED
1. Valuable Resources
Resources that allow Clicks to exploit opportunities or neutralise threats.
Brand Equity: Clicks is a trusted and well-established South African retail
pharmacy brand. Its strong brand reputation attracts loyal customers,
enabling it to dominate the health and beauty sector.
, Customer Loyalty Program: The Clicks ClubCard is one of the most
successful loyalty programs in South Africa, offering rewards and
incentives, thus increasing repeat purchases and customer retention.
Retail Footprint: Clicks has over 850 stores and more than 700
pharmacies across South Africa and neighbouring countries, allowing
accessibility and convenience for consumers.
2. Rare Resources
Resources that are not widely possessed by competitors.
Strategic Supplier Relationships: Clicks has exclusive product lines and
strong relationships with suppliers (e.g., private label brands like Clicks,
Smartbite, and The Body Shop), helping reduce dependency on third-party
suppliers and improving profit margins.
Integrated Healthcare Model: Clicks owns United Pharmaceutical
Distributors (UPD) – a leading pharmaceutical wholesaler, giving Clicks
vertical integration from distribution to retail, which few competitors can
replicate.
3. Inimitable Resources
Resources that are difficult for competitors to imitate.
Economies of Scale: Clicks’ extensive scale in procurement, distribution,
and retail operations allows it to operate more efficiently than smaller rivals.
Data Analytics Capability: Through ClubCard, Clicks collects customer
data and applies analytics to improve marketing and inventory decisions.
The insights derived from this data are not easily replicable.
Corporate Culture and Leadership: Clicks’ customer-centric culture
and experienced management team foster innovation and operational
excellence – traits that are difficult for competitors to copy.
4. Organisation
Assignment 2
(COMPLETE
ANSWERS)
Semester 2 2025 -
DUE September
2025
FOR MORE ASSISTANCE CONTACT:
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
,MNG3701 Assignment 2 (COMPLETE
ANSWERS) Semester 2 2025 - DUE
September 2025
Question 1: RBV Model and Clicks Group Limited Use the
RBV model to analyse the internal environment of Clicks
Group Limited. In your analysis, explain by means of
examples the resource position of Clicks Group Limited.
To analyse Clicks Group Limited using the Resource-Based View (RBV)
model, we must evaluate the company’s internal environment by identifying its
key resources and capabilities, and assessing whether these provide a
sustainable competitive advantage.
🔷 RBV MODEL OVERVIEW
The Resource-Based View (RBV) suggests that a firm’s internal resources and
capabilities are the primary source of sustainable competitive advantage if they
meet the VRIO criteria:
V: Valuable
R: Rare
I: Inimitable (hard to imitate)
O: Organised to capture value
✅ RBV ANALYSIS OF CLICKS GROUP LIMITED
1. Valuable Resources
Resources that allow Clicks to exploit opportunities or neutralise threats.
Brand Equity: Clicks is a trusted and well-established South African retail
pharmacy brand. Its strong brand reputation attracts loyal customers,
enabling it to dominate the health and beauty sector.
, Customer Loyalty Program: The Clicks ClubCard is one of the most
successful loyalty programs in South Africa, offering rewards and
incentives, thus increasing repeat purchases and customer retention.
Retail Footprint: Clicks has over 850 stores and more than 700
pharmacies across South Africa and neighbouring countries, allowing
accessibility and convenience for consumers.
2. Rare Resources
Resources that are not widely possessed by competitors.
Strategic Supplier Relationships: Clicks has exclusive product lines and
strong relationships with suppliers (e.g., private label brands like Clicks,
Smartbite, and The Body Shop), helping reduce dependency on third-party
suppliers and improving profit margins.
Integrated Healthcare Model: Clicks owns United Pharmaceutical
Distributors (UPD) – a leading pharmaceutical wholesaler, giving Clicks
vertical integration from distribution to retail, which few competitors can
replicate.
3. Inimitable Resources
Resources that are difficult for competitors to imitate.
Economies of Scale: Clicks’ extensive scale in procurement, distribution,
and retail operations allows it to operate more efficiently than smaller rivals.
Data Analytics Capability: Through ClubCard, Clicks collects customer
data and applies analytics to improve marketing and inventory decisions.
The insights derived from this data are not easily replicable.
Corporate Culture and Leadership: Clicks’ customer-centric culture
and experienced management team foster innovation and operational
excellence – traits that are difficult for competitors to copy.
4. Organisation
