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COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 – DUE 25 September 2025; 100% correct solutions and explanations.

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COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 – DUE 25 September 2025; 100% correct solutions and explanations.SEMESTER 2 ASSIGNMENT 02 Must only be done by students who study MEDIA ETHICS (Part A) Due date: 25 Septemer 2025 Total marks: 100 Contribution to semester mark: • Mark allocation for Assignment 02 50% Essay 90% Self-assessment and self-reflection 5% Technical presentation 5% PART A MEDIA ETHICS REQUIRED READING In order to complete this assignment you need to study the following: • the relevant chapters in the prescribed book • the relevant study units in the study guide Question 1 The term “media ethics” refers to acceptable and unacceptable behaviour or conduct in media practice. Elaborate on the above statement by doing the following: 1.1 Describe, in your own words, what you think ethics and media ethics is about. Also elaborate on the importance of ethics and how our daily behaviour is often determined by it? (5) 1.2 Discuss the difference between

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Uploaded on
August 1, 2025
Number of pages
22
Written in
2025/2026
Type
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, COM3707 Assignment 1 (COMPLETE ANSWERS) Semester
2 2025 – DUE 25 September 2025; 100% correct solutions and
explanations.
Table of Contents
1. Introduction
2. Question 1: Media Ethics
1.1 Definition and Importance of Ethics and Media Ethics
1.2 Differences Between Meta-Ethics and Normative Ethics
1.3 Core Characteristics of Three Meta-Ethical Theories
3. Question 2: Normative Media Theories and Legislation
2.1 Normative Media Theories and Public Communication
Values
2.2 The Impact of Legislation on Normative Media Ethics
and Risks of Over-Regulation
4. Conclusion
5. References
Introduction
Media ethics plays a vital role in guiding the conduct of media
professionals and ensuring that journalism serves the public interest.
As the media continues to shape opinions, influence public policy,
and inform society, ethical principles and normative theories
become essential tools for evaluating its responsibilities. This
assignment explores the foundations of ethics and media ethics,
distinguishes key ethical theories, and examines the impact of
legislation and regulation on media practice—particularly in the
context of Kenya. Through this, it highlights the balance between
professional freedom and accountability in modern media
environments.

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