PRSA APR | 2025/2026 Update | Real Exam
Questions and Verified Answers / Accurate
Solutions | Get It 100% Correct!! Already Graded
A+
Accreditation in Public Relations (APR) Certification | Public Relations Planning, Strategy,
Ethics, Research, Crisis Comms | Real PRSA Exam-Based Q&A | Expert Verified | 100%
Pass-Ready
Introduction
This fully updated set of real Accreditation in Public Relations (APR) exam questions
with verified correct answers is based on the latest PRSA standards for the 2025/2026
testing cycle. The computer-based APR exam contains approximately 132 multiple-choice
questions, of which 30 are unscored pretest questions. The remaining 102 questions
count toward your final score. Topics include RPIE (Research, Planning, Implementation,
and Evaluation), communication theory, ethics, crisis strategy, media relations, and legal
considerations—aligned with the Universal Accreditation Board (UAB) expectations.
Answer Format
Correct answers are marked in bold and green for fast recognition and high-impact learning.
Rationales may be included where necessary for deeper understanding.
Question 1
What is the first step in the RPIE process used in public relations planning?
A) Implementation
B) Evaluation
C) Research
D) Planning
Question 2
Which of the following best defines the role of ethics in public relations?
A) To maximize profit regardless of public perception
B) To guide decision-making and maintain public trust
C) To avoid legal consequences only
D) To focus solely on media relations
Question 3
During a crisis, what is the primary goal of a public relations professional?
A) To blame external parties
B) To protect the organization’s reputation and communicate transparently
,C) To delay all communication
D) To minimize media involvement
Question 4
Which communication theory emphasizes the two-way flow of information between an
organization and its publics?
A) Agenda-setting theory
B) Two-way symmetrical model
C) Diffusion of innovations
D) Uses and gratifications
Question 5
What is a key component of effective media relations?
A) Providing only positive information
B) Building relationships with journalists
C) Avoiding press releases
D) Controlling all media narratives
Question 6
Which legal consideration is most relevant to public relations campaigns?
A) Patent law
B) Defamation law
C) Copyright law
D) Trademark law
Question 7
What is the purpose of conducting a SWOT analysis in public relations planning?
A) To evaluate employee performance
B) To assess strengths, weaknesses, opportunities, and threats
C) To design marketing materials
D) To measure financial outcomes
Question 8
In a crisis communication plan, what should be established first?
A) A press conference schedule
B) A crisis management team
C) A social media response template
D) A list of media contacts
Question 9
Which evaluation method measures the impact of a public relations campaign on audience
behavior?
A) Media impressions
B) Outcome evaluation
C) Output measurement
D) Reach analysis
, Question 10
What is a primary ethical principle outlined by the PRSA Code of Ethics?
A) Advocacy without accountability
B) Honesty and fairness
C) Confidentiality at all costs
D) Profit over public interest
Question 11
When developing a public relations strategy, what should be the focus of the planning phase?
A) Executing media events
B) Setting clear objectives and target audiences
C) Measuring campaign success
D) Distributing press releases
Question 12
Which tactic is most effective for managing a social media crisis?
A) Deleting all negative comments
B) Responding promptly with a factual statement
C) Ignoring the issue until it subsides
D) Blocking all critics
Question 13
What role does research play in evaluating a public relations campaign?
A) It determines the budget
B) It provides baseline data for comparison
C) It replaces implementation
D) It focuses on media placement
Question 14
Which of the following is a key element of a successful media pitch?
A) Including excessive technical jargon
B) Personalizing the pitch to the journalist’s beat
C) Sending the same pitch to all media outlets
D) Avoiding follow-up communication
Question 15
What is the best approach to handling a legal challenge during a campaign?
A) Ignore the legal issue
B) Consult with legal counsel and adjust strategy
C) Proceed without changes
D) Shift blame to a third party
Question 16
Which communication model is most associated with persuasion through media influence?
A) Two-way asymmetrical model
B) Agenda-setting theory
Questions and Verified Answers / Accurate
Solutions | Get It 100% Correct!! Already Graded
A+
Accreditation in Public Relations (APR) Certification | Public Relations Planning, Strategy,
Ethics, Research, Crisis Comms | Real PRSA Exam-Based Q&A | Expert Verified | 100%
Pass-Ready
Introduction
This fully updated set of real Accreditation in Public Relations (APR) exam questions
with verified correct answers is based on the latest PRSA standards for the 2025/2026
testing cycle. The computer-based APR exam contains approximately 132 multiple-choice
questions, of which 30 are unscored pretest questions. The remaining 102 questions
count toward your final score. Topics include RPIE (Research, Planning, Implementation,
and Evaluation), communication theory, ethics, crisis strategy, media relations, and legal
considerations—aligned with the Universal Accreditation Board (UAB) expectations.
Answer Format
Correct answers are marked in bold and green for fast recognition and high-impact learning.
Rationales may be included where necessary for deeper understanding.
Question 1
What is the first step in the RPIE process used in public relations planning?
A) Implementation
B) Evaluation
C) Research
D) Planning
Question 2
Which of the following best defines the role of ethics in public relations?
A) To maximize profit regardless of public perception
B) To guide decision-making and maintain public trust
C) To avoid legal consequences only
D) To focus solely on media relations
Question 3
During a crisis, what is the primary goal of a public relations professional?
A) To blame external parties
B) To protect the organization’s reputation and communicate transparently
,C) To delay all communication
D) To minimize media involvement
Question 4
Which communication theory emphasizes the two-way flow of information between an
organization and its publics?
A) Agenda-setting theory
B) Two-way symmetrical model
C) Diffusion of innovations
D) Uses and gratifications
Question 5
What is a key component of effective media relations?
A) Providing only positive information
B) Building relationships with journalists
C) Avoiding press releases
D) Controlling all media narratives
Question 6
Which legal consideration is most relevant to public relations campaigns?
A) Patent law
B) Defamation law
C) Copyright law
D) Trademark law
Question 7
What is the purpose of conducting a SWOT analysis in public relations planning?
A) To evaluate employee performance
B) To assess strengths, weaknesses, opportunities, and threats
C) To design marketing materials
D) To measure financial outcomes
Question 8
In a crisis communication plan, what should be established first?
A) A press conference schedule
B) A crisis management team
C) A social media response template
D) A list of media contacts
Question 9
Which evaluation method measures the impact of a public relations campaign on audience
behavior?
A) Media impressions
B) Outcome evaluation
C) Output measurement
D) Reach analysis
, Question 10
What is a primary ethical principle outlined by the PRSA Code of Ethics?
A) Advocacy without accountability
B) Honesty and fairness
C) Confidentiality at all costs
D) Profit over public interest
Question 11
When developing a public relations strategy, what should be the focus of the planning phase?
A) Executing media events
B) Setting clear objectives and target audiences
C) Measuring campaign success
D) Distributing press releases
Question 12
Which tactic is most effective for managing a social media crisis?
A) Deleting all negative comments
B) Responding promptly with a factual statement
C) Ignoring the issue until it subsides
D) Blocking all critics
Question 13
What role does research play in evaluating a public relations campaign?
A) It determines the budget
B) It provides baseline data for comparison
C) It replaces implementation
D) It focuses on media placement
Question 14
Which of the following is a key element of a successful media pitch?
A) Including excessive technical jargon
B) Personalizing the pitch to the journalist’s beat
C) Sending the same pitch to all media outlets
D) Avoiding follow-up communication
Question 15
What is the best approach to handling a legal challenge during a campaign?
A) Ignore the legal issue
B) Consult with legal counsel and adjust strategy
C) Proceed without changes
D) Shift blame to a third party
Question 16
Which communication model is most associated with persuasion through media influence?
A) Two-way asymmetrical model
B) Agenda-setting theory
