MNG3701 Assignment 2
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
,Exam (elaborations)
MNG3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2025 - DUE September 2025
• Course
• Strategic Planning IIIA (MNG3701)
• Institution
• University Of South Africa (Unisa)
• Book
• Practising Strategy
MNG3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted solutions and explanations. Ensure your success
with us..
Question 1: RBV Model and Clicks Group Limited Use the RBV model to analyse the
internal environment of Clicks Group Limited. In your analysis, explain by means of
examples the resource position of Clicks Group Limited.
✅ What is the RBV Model?
The Resource-Based View (RBV) is a strategic management framework that focuses on a firm's
internal resources and capabilities as the primary source of competitive advantage.
According to the RBV, a resource must be:
• Valuable
• Rare
• Inimitable
• Non-substitutable
(This is known as the VRIN criteria.)
Clicks Group Limited: Overview
Clicks Group operates:
• More than 850 retail stores across Southern Africa.
• The largest retail pharmacy chain in South Africa.
• Popular private-label and exclusive brands.
• Distribution and logistics through United Pharmaceutical Distributors (UPD).
, 🔍 RBV Analysis of Clicks Group Limited
1. Valuable Resources
• Strong Brand Equity: The Clicks brand is widely recognized and trusted by South
African consumers for health and wellness products.
• Efficient Supply Chain: Through UPD, Clicks ensures quick, reliable distribution of
pharmaceuticals and consumer goods, adding operational value.
• Loyalty Program: The Clicks ClubCard has millions of members and drives repeat
business, providing data insights for targeted marketing.
2. Rare Resources
• Integrated Pharmacy Network: Clicks operates the largest network of retail pharmacies
in South Africa—this scale is rare and not easily replicated by smaller competitors.
• Strategic Supplier Relationships: Exclusive partnerships with international health and
beauty brands give Clicks access to rare products.
3. Inimitable Resources
• Company Culture and Expertise: Decades of retail and pharmaceutical experience,
plus trained pharmacists and health advisors, contribute to a knowledge base that is hard
to imitate.
• Proprietary Systems and Data: Clicks leverages customer data for business
intelligence—its integration of CRM, stock management, and e-commerce platforms is
complex and difficult to copy.
4. Non-substitutable Resources
• Private Label Brands: Brands like Clicks, Smartbite, and Oh So Heavenly provide
quality and affordability, creating customer dependence and differentiation.
• UPD Infrastructure: Their nationwide pharmaceutical distribution network is
specialized and not easily replaced or substituted by rivals.
✅ Conclusion: Competitive Advantage
Based on the RBV model, Clicks Group Limited holds several VRIN resources, especially:
• A strong, trusted brand,
• A large pharmacy and retail footprint,
• Exclusive brands and loyalty programs, and
• A highly efficient supply chain.
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
,Exam (elaborations)
MNG3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2025 - DUE September 2025
• Course
• Strategic Planning IIIA (MNG3701)
• Institution
• University Of South Africa (Unisa)
• Book
• Practising Strategy
MNG3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted solutions and explanations. Ensure your success
with us..
Question 1: RBV Model and Clicks Group Limited Use the RBV model to analyse the
internal environment of Clicks Group Limited. In your analysis, explain by means of
examples the resource position of Clicks Group Limited.
✅ What is the RBV Model?
The Resource-Based View (RBV) is a strategic management framework that focuses on a firm's
internal resources and capabilities as the primary source of competitive advantage.
According to the RBV, a resource must be:
• Valuable
• Rare
• Inimitable
• Non-substitutable
(This is known as the VRIN criteria.)
Clicks Group Limited: Overview
Clicks Group operates:
• More than 850 retail stores across Southern Africa.
• The largest retail pharmacy chain in South Africa.
• Popular private-label and exclusive brands.
• Distribution and logistics through United Pharmaceutical Distributors (UPD).
, 🔍 RBV Analysis of Clicks Group Limited
1. Valuable Resources
• Strong Brand Equity: The Clicks brand is widely recognized and trusted by South
African consumers for health and wellness products.
• Efficient Supply Chain: Through UPD, Clicks ensures quick, reliable distribution of
pharmaceuticals and consumer goods, adding operational value.
• Loyalty Program: The Clicks ClubCard has millions of members and drives repeat
business, providing data insights for targeted marketing.
2. Rare Resources
• Integrated Pharmacy Network: Clicks operates the largest network of retail pharmacies
in South Africa—this scale is rare and not easily replicated by smaller competitors.
• Strategic Supplier Relationships: Exclusive partnerships with international health and
beauty brands give Clicks access to rare products.
3. Inimitable Resources
• Company Culture and Expertise: Decades of retail and pharmaceutical experience,
plus trained pharmacists and health advisors, contribute to a knowledge base that is hard
to imitate.
• Proprietary Systems and Data: Clicks leverages customer data for business
intelligence—its integration of CRM, stock management, and e-commerce platforms is
complex and difficult to copy.
4. Non-substitutable Resources
• Private Label Brands: Brands like Clicks, Smartbite, and Oh So Heavenly provide
quality and affordability, creating customer dependence and differentiation.
• UPD Infrastructure: Their nationwide pharmaceutical distribution network is
specialized and not easily replaced or substituted by rivals.
✅ Conclusion: Competitive Advantage
Based on the RBV model, Clicks Group Limited holds several VRIN resources, especially:
• A strong, trusted brand,
• A large pharmacy and retail footprint,
• Exclusive brands and loyalty programs, and
• A highly efficient supply chain.
