MEJO MIDTERM ANSWERS, MEJO END OF
SEMESTER EXAM, MEJO MIDTERM
___% of all information transmitted to the brain is visual.
A- 90
B- 30
C- 20 correct answer A
"If you can't advertise yourself, what hope do you have of advertising anything
else?" Professor Kayye shared this quote from which famous advertising leader?
A. Bill Bernbach
B. Kim Kardashian
C. Don Draper
D. Leo Burnett
E. David Oglivy correct answer E
A boundary spanner primarily:
A. Builds relationships between a company and its publics
B. Has long arms
C. Avoids doing primary research
D. Decodes messages through research
E. Only focuses on what the boss says is important correct answer A
According to Banet-Weiser, how does Nike's branding influence how its
Kaepernick campaign is perceived?
,A. Their Black, liberal CEO improved their image.
B. Their history of engaging with political issues gives them more credibility.
C. Their behavior at the 2016 Olympics made people skeptical of their motives.
D. Their all-white advertising team made them seem inauthentic.
E. Their partnership with the NFL made fans boycott them en masse. correct
answer B
According to Daniel Kreiss how has campaigning changed?
A- It hasn't changed
B- Went from labor intensive to capital intensive. correct answer B
According to Dr. Sarah Jackson what good is twitter?
A- Provides a platform it didnt provide before.
B- Race is not an issue
C- Virtually all americans check twitter every day correct answer A
According to Jean Marie Brown in her piece "Examining Fault Lines in a Time of
Political Earthquakes," fault lines:
A. Aid in giving help to those who are louder.
B. Give journalists a framework for developing ideas and content beyond conflict.
C. Rely on social media.
D. Consist of conflict primarily in familial relationships.
E. All of the above. correct answer B
,According to Prof. Ruel's slides, what percentage of information transmitted to
the brain is visual?
A. 70%
B. 30%
C. 90%
D. 99%
E. 50% correct answer C
According to Professor Kayye what is the number one thing you as a student can
do to land a job or internship?
A. Mentor other students
B. Build your own personal brand
C. Participate in extracurricular activities
D. Earn a high GPA
E. Learn a valuable skill correct answer B
According to Professor Kayye, what do peope trust the most?
A. Testimony from company CEO
B. Company web pages
C. Peer recommendations
D. Social Media
E. All of the above correct answer C
According to Richard Griffiths, which is NOT a challenge for the upcoming
generation of journalists?
, A. Encouraging news in the public interest.
B. Keeping subsidized news independent.
C. Educating consumers about propaganda.
D. Keeping traditional newsroom practices going.
E. Encouraging users to pay for good journalism. correct answer D
According to Susan Leath's lecture, Fault Lines influence:
A. How people interact with their families.
B. How people see events
C. How individuals see themselves.
D. All of the above.
E. None of the above. correct answer B,D
According to the Gallup and Knight Foundation, the vast majority of Americans
say that the news is ________ to _______?
A) Hurting; Objectivity
B) Critical; Democracy
C) Essential; Objectivity
D) Detrimental; Democracy
E) Critical; Objectivity correct answer B
According to Wesley Lowery, what is accepted as the objective neutral?
A. The views and inclinations of whiteness
B. Positivism
C. The male perspective.
SEMESTER EXAM, MEJO MIDTERM
___% of all information transmitted to the brain is visual.
A- 90
B- 30
C- 20 correct answer A
"If you can't advertise yourself, what hope do you have of advertising anything
else?" Professor Kayye shared this quote from which famous advertising leader?
A. Bill Bernbach
B. Kim Kardashian
C. Don Draper
D. Leo Burnett
E. David Oglivy correct answer E
A boundary spanner primarily:
A. Builds relationships between a company and its publics
B. Has long arms
C. Avoids doing primary research
D. Decodes messages through research
E. Only focuses on what the boss says is important correct answer A
According to Banet-Weiser, how does Nike's branding influence how its
Kaepernick campaign is perceived?
,A. Their Black, liberal CEO improved their image.
B. Their history of engaging with political issues gives them more credibility.
C. Their behavior at the 2016 Olympics made people skeptical of their motives.
D. Their all-white advertising team made them seem inauthentic.
E. Their partnership with the NFL made fans boycott them en masse. correct
answer B
According to Daniel Kreiss how has campaigning changed?
A- It hasn't changed
B- Went from labor intensive to capital intensive. correct answer B
According to Dr. Sarah Jackson what good is twitter?
A- Provides a platform it didnt provide before.
B- Race is not an issue
C- Virtually all americans check twitter every day correct answer A
According to Jean Marie Brown in her piece "Examining Fault Lines in a Time of
Political Earthquakes," fault lines:
A. Aid in giving help to those who are louder.
B. Give journalists a framework for developing ideas and content beyond conflict.
C. Rely on social media.
D. Consist of conflict primarily in familial relationships.
E. All of the above. correct answer B
,According to Prof. Ruel's slides, what percentage of information transmitted to
the brain is visual?
A. 70%
B. 30%
C. 90%
D. 99%
E. 50% correct answer C
According to Professor Kayye what is the number one thing you as a student can
do to land a job or internship?
A. Mentor other students
B. Build your own personal brand
C. Participate in extracurricular activities
D. Earn a high GPA
E. Learn a valuable skill correct answer B
According to Professor Kayye, what do peope trust the most?
A. Testimony from company CEO
B. Company web pages
C. Peer recommendations
D. Social Media
E. All of the above correct answer C
According to Richard Griffiths, which is NOT a challenge for the upcoming
generation of journalists?
, A. Encouraging news in the public interest.
B. Keeping subsidized news independent.
C. Educating consumers about propaganda.
D. Keeping traditional newsroom practices going.
E. Encouraging users to pay for good journalism. correct answer D
According to Susan Leath's lecture, Fault Lines influence:
A. How people interact with their families.
B. How people see events
C. How individuals see themselves.
D. All of the above.
E. None of the above. correct answer B,D
According to the Gallup and Knight Foundation, the vast majority of Americans
say that the news is ________ to _______?
A) Hurting; Objectivity
B) Critical; Democracy
C) Essential; Objectivity
D) Detrimental; Democracy
E) Critical; Objectivity correct answer B
According to Wesley Lowery, what is accepted as the objective neutral?
A. The views and inclinations of whiteness
B. Positivism
C. The male perspective.
