, MNG3701 Assignment 2 2025 (COMPLETE ANSWERS) Semester
2 2025 – DUE 2025;100% TRUSTED Complete, trusted solutions
and explanations
Strategic Analysis of Clicks Group Limited: 2023 Integrated Report
Introduction
In today’s dynamic and highly competitive business landscape, a
company’s ability to align internal capabilities with external conditions
is crucial for sustaining competitive advantage. Strategic management
tools such as the Resource-Based View (RBV), business-level strategy
analysis, the Four-Corner Model, and PESTEL analysis are essential for
evaluating both internal and external environments. This essay analyses
Clicks Group Limited using its 2023 Integrated Report to apply these
models and frameworks, offering insight into its strategy, internal
capabilities, competitor behaviour, and macro-environmental influences.
The aim is to provide a comprehensive understanding of Clicks’
strategic positioning and the factors underpinning its resilience and
market leadership in the South African healthcare and beauty retail
sector.
Question 1: RBV Model Application
Theoretical Overview
The Resource-Based View (RBV) of the firm is a strategic management
theory that explains how a firm's internal resources and capabilities can
be sources of sustainable competitive advantage. According to Barney
(1991), resources must be valuable, rare, inimitable, and non-
2 2025 – DUE 2025;100% TRUSTED Complete, trusted solutions
and explanations
Strategic Analysis of Clicks Group Limited: 2023 Integrated Report
Introduction
In today’s dynamic and highly competitive business landscape, a
company’s ability to align internal capabilities with external conditions
is crucial for sustaining competitive advantage. Strategic management
tools such as the Resource-Based View (RBV), business-level strategy
analysis, the Four-Corner Model, and PESTEL analysis are essential for
evaluating both internal and external environments. This essay analyses
Clicks Group Limited using its 2023 Integrated Report to apply these
models and frameworks, offering insight into its strategy, internal
capabilities, competitor behaviour, and macro-environmental influences.
The aim is to provide a comprehensive understanding of Clicks’
strategic positioning and the factors underpinning its resilience and
market leadership in the South African healthcare and beauty retail
sector.
Question 1: RBV Model Application
Theoretical Overview
The Resource-Based View (RBV) of the firm is a strategic management
theory that explains how a firm's internal resources and capabilities can
be sources of sustainable competitive advantage. According to Barney
(1991), resources must be valuable, rare, inimitable, and non-
