MNG3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.

, MNG3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2025 – DUE 2025; 100% correct solutions and
explanations.
Question 1
Use the RBV model to analyse the internal environment of
Clicks Group Limited. In your analysis, do the following:
• Explain by means of examples the resource position of
Clicks Group Limited.


Introduction
The Resource-Based View (RBV) is a strategic framework that
focuses on an organisation’s internal resources as the primary
drivers of sustainable competitive advantage. According to this
model, firms that possess resources which are valuable, rare,
inimitable, and well-organised (the VRIO framework) can
outperform competitors and achieve long-term profitability. This
essay applies the RBV model to analyse the internal
environment of Clicks Group Limited, a leading South African
health and beauty retailer, using insights from its 2023
Integrated Report. The aim is to identify and explain the
strategic resources that contribute to the company's sustained
success.


RBV Analysis of Clicks Group Limited
1. Valuable Resources