SDENG3J
Assignment 2
, SDENG3J Assignment 2
(Option C: Visual Literacy)
Grade: 11
Total Marks: 100
QUESTION 1: LESSON ACCOUNT – Visual Literacy in Advertising Analysis
Theme: Exploring Persuasive Techniques in Advertisements
Integrated Skills: Listening, Speaking, Reading, and Writing
Focus Areas: Symbolism, Audience Awareness, Persuasive Language, and Critical
Thinking
Activity 1: Pre-Teaching (Listening & Schema Activation)
Class Profile: Grade 11 learners (33 in total) with varied language abilities
Time Allocation: 15 minutes
Lesson Outcomes (SMART):
1. Learners will identify basic persuasive strategies (e.g., colour use, slogans,
endorsements) used in advertising.
2. Learners will express opinions about the intended audience of an advert
following a guided listening activity.
Description:
To introduce the topic, the teacher plays a 30-second audio advertisement (e.g., a jingle
for Coca-Cola or MTN). Learners focus on the sound effects, tone, and recurring
phrases. The teacher then asks guided questions:
• What is being advertised?
• Who is the likely audience?
• What clues in the advert helped you decide?
Assignment 2
, SDENG3J Assignment 2
(Option C: Visual Literacy)
Grade: 11
Total Marks: 100
QUESTION 1: LESSON ACCOUNT – Visual Literacy in Advertising Analysis
Theme: Exploring Persuasive Techniques in Advertisements
Integrated Skills: Listening, Speaking, Reading, and Writing
Focus Areas: Symbolism, Audience Awareness, Persuasive Language, and Critical
Thinking
Activity 1: Pre-Teaching (Listening & Schema Activation)
Class Profile: Grade 11 learners (33 in total) with varied language abilities
Time Allocation: 15 minutes
Lesson Outcomes (SMART):
1. Learners will identify basic persuasive strategies (e.g., colour use, slogans,
endorsements) used in advertising.
2. Learners will express opinions about the intended audience of an advert
following a guided listening activity.
Description:
To introduce the topic, the teacher plays a 30-second audio advertisement (e.g., a jingle
for Coca-Cola or MTN). Learners focus on the sound effects, tone, and recurring
phrases. The teacher then asks guided questions:
• What is being advertised?
• Who is the likely audience?
• What clues in the advert helped you decide?
