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Marketing In The Digital Era D373 WGU OA
2025 Certified Questions With Answers
What is a product? - correct-answer-What the buyers getting in the exchange with
the seller
What is a core benefit? - correct-answer-The core benefit represents the
fundamental need met buy the product
What is a generic product? - correct-answer-A simplified version of the product
providing only the basic features for functionality. This is also known as the
minimum viable product.
What is an expected product? - correct-answer-The expected product takes the
generic product up a notch and includes features that most buyers expect when
making a purchase.
What is an augmented product? - correct-answer-The augmented product
includes additional features when differentiate it from competitors.
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What is a potential product? - correct-answer-The potential proud of represent
the future version of the product as companies consider opportunities to fuel
growth
What is product management? - correct-answer-Product managers design, and
develop products
What is product marketing? - correct-answer-Product marketers, stimulate
demand through positioning messaging, and the overall marketing strategy
Why do products fail? - correct-answer-It may be because the products benefits
and value are difficult to convey. The product might be creating a new category
and perspective. Buyers need to be educated. There are also instances where the
product is marketed to the wrong target market or the product design is an
adequate.
Why do we buy? - correct-answer-Customer perceived value, economic benefits,
functional benefits, psychological benefits, and are also influenced by emotional
or rational reason
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How and where we buy? - correct-answer-Omni channel(purchasing can take
place through multiple channels, online in-store, or both), social media, pop-ups,
proud of drops, flash sales.
What is the Ansoff Matrix? - correct-answer-Looks at four possible combinations
that fuel growth which include new markets, existing markets, existing products,
and new products
What are porters five forces? - correct-answer-Threat of new entrance,
bargaining, power of buyers, threat of substitute, products, and bargaining power
of suppliers
What is a SWOT analysis? - correct-answer-strengths, weaknesses, opportunities,
threats
How is product research conducted? - correct-answer-Sources of data, off-line
research methods, online research methods.
What is the product development process? - correct-answer-Ideation, research,
planning, prototyping, sourcing, costing, and production.
Marketing In The Digital Era D373 WGU OA
2025 Certified Questions With Answers
What is a product? - correct-answer-What the buyers getting in the exchange with
the seller
What is a core benefit? - correct-answer-The core benefit represents the
fundamental need met buy the product
What is a generic product? - correct-answer-A simplified version of the product
providing only the basic features for functionality. This is also known as the
minimum viable product.
What is an expected product? - correct-answer-The expected product takes the
generic product up a notch and includes features that most buyers expect when
making a purchase.
What is an augmented product? - correct-answer-The augmented product
includes additional features when differentiate it from competitors.
,2|Page
What is a potential product? - correct-answer-The potential proud of represent
the future version of the product as companies consider opportunities to fuel
growth
What is product management? - correct-answer-Product managers design, and
develop products
What is product marketing? - correct-answer-Product marketers, stimulate
demand through positioning messaging, and the overall marketing strategy
Why do products fail? - correct-answer-It may be because the products benefits
and value are difficult to convey. The product might be creating a new category
and perspective. Buyers need to be educated. There are also instances where the
product is marketed to the wrong target market or the product design is an
adequate.
Why do we buy? - correct-answer-Customer perceived value, economic benefits,
functional benefits, psychological benefits, and are also influenced by emotional
or rational reason
, 3|Page
How and where we buy? - correct-answer-Omni channel(purchasing can take
place through multiple channels, online in-store, or both), social media, pop-ups,
proud of drops, flash sales.
What is the Ansoff Matrix? - correct-answer-Looks at four possible combinations
that fuel growth which include new markets, existing markets, existing products,
and new products
What are porters five forces? - correct-answer-Threat of new entrance,
bargaining, power of buyers, threat of substitute, products, and bargaining power
of suppliers
What is a SWOT analysis? - correct-answer-strengths, weaknesses, opportunities,
threats
How is product research conducted? - correct-answer-Sources of data, off-line
research methods, online research methods.
What is the product development process? - correct-answer-Ideation, research,
planning, prototyping, sourcing, costing, and production.
