HRBUS84
ASSIGNMENT 2 2025
UNIQUE NO.
DUE DATE: 31 JULY 2025
, Research Project in Marketing
Table of Contents
The Role of Social Proof on the Consumer Decision-Making Process .................... 2
1. Introduction ............................................................................................................ 2
2. Theoretical Foundations of Social Proof ............................................................. 2
3. Types of Social Proof in Consumer Behavior ..................................................... 2
3.1 User Reviews and Ratings ............................................................................... 2
3.2 Influencer and Celebrity Endorsements ......................................................... 3
3.3 Social Media Engagement ................................................................................ 3
3.4 Herd Behavior and Popularity Indicators ....................................................... 3
4. Social Proof in the Digital Era ............................................................................... 4
5. Moderating Variables in the Influence of Social Proof ....................................... 4
6. Ethical Concerns and Manipulation of Social Proof ........................................... 4
7. Conclusion ............................................................................................................. 5
References .............................................................................................................. 5
ASSIGNMENT 2 2025
UNIQUE NO.
DUE DATE: 31 JULY 2025
, Research Project in Marketing
Table of Contents
The Role of Social Proof on the Consumer Decision-Making Process .................... 2
1. Introduction ............................................................................................................ 2
2. Theoretical Foundations of Social Proof ............................................................. 2
3. Types of Social Proof in Consumer Behavior ..................................................... 2
3.1 User Reviews and Ratings ............................................................................... 2
3.2 Influencer and Celebrity Endorsements ......................................................... 3
3.3 Social Media Engagement ................................................................................ 3
3.4 Herd Behavior and Popularity Indicators ....................................................... 3
4. Social Proof in the Digital Era ............................................................................... 4
5. Moderating Variables in the Influence of Social Proof ....................................... 4
6. Ethical Concerns and Manipulation of Social Proof ........................................... 4
7. Conclusion ............................................................................................................. 5
References .............................................................................................................. 5
