ANSWERS GUARANTEE A+
✔✔Nature of major business functions within an organization:
Marketing - ✔✔is responsible for assessing consumer wants and needs, and selling and
promoting the organization's goods or services.
✔✔needs for successful implementation of goals and plans - ✔✔The best plans are
useless unless implemented
Successful implementation requires that plans be linked to other systems, particularly
budget and reward systems
✔✔Managers and employees must - ✔✔1. Understand the plan
2. Have the resources to implement the plan
3. Be motivated to implement the plan
✔✔steps in the control process - ✔✔"What are the steps in the control process?
• The first step in the control process is to establish performance objectives and
standards that create targets against which later performance can be evaluated.
• The second step in the control process is to measure actual performance and
specifically identify what results are being achieved.
• The third step in the control process is to compare performance results with objectives
to determine if things are going according to plans."
" The fourth step in the control process is to take action to resolve problems or explore
opportunities that are identified when results are compared with objectives."
✔✔steps in the formal planning process - ✔✔step 1: situation analysis
Gather, interpret, and summarize all information relevant to the issue being planned -
past events, current conditions, and discernible future trends; what's going on in the
business environment? in our industry? in our firm?
step 2: alternative goals and plans
should stress creativity and encourages managers and employees to think broadly
step 3: goal and plan evaluation
should stress creativity and encourages managers and employees to think broadly
step 4: goal and plan selection
step 5: implementation
should stress creativity and encourages managers and employees to think broadly
step 6: monitor and control
Managers must continually monitor the actual performance of their work units against
the unit's goals and plans
Managers also need to develop control systems to measure that performance and allow
them to take corrective action when the plans are implemented improperly or when the
situation changes
, ✔✔step 1 of formal planning process:
situation analysis - ✔✔Gather, interpret, and summarize all information relevant to the
issue being planned - past events, current conditions, and discernible future trends;
what's going on in the business environment? in our industry? in our firm?
✔✔step 2 of formal planning process: - ✔✔should stress creativity and encourages
managers and employees to think broadly
✔✔step 3 of formal planning process: - ✔✔1. evaluate the advantages, disadvantages,
and potential effects of each goal and plan.
2. prioritize goals.
3. consider the implications of alternative plans for meeting high-priority goals.
✔✔step 4 of formal planning process: - ✔✔Managers select the most appropriate and
feasible goals and plans after assessing alternatives
Scenarios
- A narrative that describes a particular set of future
conditions or events
✔✔step 5 of formal planning process: - ✔✔Managers and employees must understand
the plan, have the resources to implement it, and be motivated to do so
✔✔step 6 of formal planning process: - ✔✔Managers must continually monitor the
actual performance of their work units against the unit's goals and plans
Managers also need to develop control systems to measure that performance and allow
them to take corrective action when the plans are implemented improperly or when the
situation changes
✔✔• systems approach - ✔✔- Emphasizes interrelationships among subsystems
- Main theme is that the whole is greater than the sum of its parts
- The output and objectives of the organization take precedence
over those of anyone subsystem
✔✔Three levels of planning and their characteristics: - ✔✔Strategic, tactical, and
operations
✔✔Three levels of planning and their characteristics:
Strategic - ✔✔Strategic plans have a strong external orientation and cover major
portions of the organization
A set of procedures for making decisions about the organization's long-term survival
Strategic planning A set of procedures for making decisions about the organization's
long-term survival
Strategic goals Major targets or end results relating to the organization's long-term
survival, value, or growth