BUSINESS
INTERPERSONAL
CULTURE
QUALITY
COMMUNICATION I N F O R M A T I O N
S T R AT E G Y SOLUTIONS-ORIENTED
Integrated
Organisational V
I
S
Communication I
O
N
2nd
Campaign
INTEGRATION
I D E N T I T Y
RESEARCH
Edition
IMC
Management
CUSTOMER EFFICIENT
FOCUS Trust
IMAGE
Systems Thinking
STRUCTURE
Collaboration
Editors: George Angelopulo & Rachel Barker
,
, Integrated
Organisational
Communication
Second Edition
Editors:
George Angelopulo & Rachel Barker
Integrated_Organisational_Communication.indb 3 2012/07/02 12:32 PM
, Integrated Organisational Communication
2nd Edition
First published 2013
Print edition first published 2013
© Juta and Company Ltd, 2013
1st Floor, Sunclare Building
21 Dreyer Street
Claremont
7708
South Africa
ISBN: 978 0 7021 8984 5 (Parent)
ISBN: 978 0 7021 9700 0 (Web PDF)
ISBN: 978 0 7021 9673 7 (ePub)
All rights reserved. No part of this electronic publication may be reproduced or transmitted in any form or by
any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval
system, without prior permission in writing from the publisher. Subject to any applicable licensing terms and
conditions in the case of electronically supplied publications, a person may engage in fair dealing with a copy of
this publication for his or her personal or private use, or his or her research or private study. See Section 12(1)(a)
of the Copyright Act 98 of 1978.
Project manager: Debbie Henry
Editors: Juliet Haw and Wendy Priilaid
Proofreader: Wendy Priilaid
Indexer: Clifford Perusset
Typesetter: ANdtp Services
Cover designer: Eugene Badenhorst
Typeset in 10.5 pt on 13 pt Baskerville
The authors and the publisher have made every effort to obtain permission for and acknowledge the use of
copyright material. Should any infringement of copyright have occurred, please contact the publisher, and every
effort will be made to rectify omissions or errors, in the event of an update or new edition.
INTERPERSONAL
CULTURE
QUALITY
COMMUNICATION I N F O R M A T I O N
S T R AT E G Y SOLUTIONS-ORIENTED
Integrated
Organisational V
I
S
Communication I
O
N
2nd
Campaign
INTEGRATION
I D E N T I T Y
RESEARCH
Edition
IMC
Management
CUSTOMER EFFICIENT
FOCUS Trust
IMAGE
Systems Thinking
STRUCTURE
Collaboration
Editors: George Angelopulo & Rachel Barker
,
, Integrated
Organisational
Communication
Second Edition
Editors:
George Angelopulo & Rachel Barker
Integrated_Organisational_Communication.indb 3 2012/07/02 12:32 PM
, Integrated Organisational Communication
2nd Edition
First published 2013
Print edition first published 2013
© Juta and Company Ltd, 2013
1st Floor, Sunclare Building
21 Dreyer Street
Claremont
7708
South Africa
ISBN: 978 0 7021 8984 5 (Parent)
ISBN: 978 0 7021 9700 0 (Web PDF)
ISBN: 978 0 7021 9673 7 (ePub)
All rights reserved. No part of this electronic publication may be reproduced or transmitted in any form or by
any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval
system, without prior permission in writing from the publisher. Subject to any applicable licensing terms and
conditions in the case of electronically supplied publications, a person may engage in fair dealing with a copy of
this publication for his or her personal or private use, or his or her research or private study. See Section 12(1)(a)
of the Copyright Act 98 of 1978.
Project manager: Debbie Henry
Editors: Juliet Haw and Wendy Priilaid
Proofreader: Wendy Priilaid
Indexer: Clifford Perusset
Typesetter: ANdtp Services
Cover designer: Eugene Badenhorst
Typeset in 10.5 pt on 13 pt Baskerville
The authors and the publisher have made every effort to obtain permission for and acknowledge the use of
copyright material. Should any infringement of copyright have occurred, please contact the publisher, and every
effort will be made to rectify omissions or errors, in the event of an update or new edition.