Questions And Complete Answers 2025/2026
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Segmentation - ANSWER ✓ The division of a market into
subsets of consumers with similar needs and wants; enables
marketers to focus their marketing efforts on consumers most
likely to buy a product or use a service.
Gap analysis - ANSWER ✓ A method of identifying the distance
between an organization's current position and its desired position
with regard to its mission, vision, and values.
Vertical integration - ANSWER ✓ Assimilation of the vertical
components of an organization through greater internal control
and coordination.
Strategic positioning - ANSWER ✓ The set of decisions about
mission, ownership, scope of activity, location, and partners that
defines an organization and relates it to stakeholder needs.
Malfeasance - ANSWER ✓ Wrongdoing or improper and
dishonest conduct, especially by a person who holds public office
or a position of trust.
, Healthcare disparities - ANSWER ✓ Differences in access to or
availability of healthcare facilities and services; related but
different, health disparities refer to variation in the rates of disease
occurrence and disabilities among socioeconomic, geographic,
social, cultural, and sexual- or gender identity-defined population
groups.
Disruptive innovation - ANSWER ✓ Innovation that creates a
new market by discovering new categories of customers,
eventually displacing the existing market; occurs when new
technologies are harnessed or when new business models exploit
old technologies.
Strategic opportunities - ANSWER ✓ Opportunities that, when
narrowed for use in business plans, involve quantum shifts in
service capabilities or market share, usually by interaction with
competitors, large-scale capital investments, and revisions to
several line activities.
Generic strategies - ANSWER ✓ Commonly used strategies
that combine a target market (e.g., a small segment of a
population) and a type of differentiation (e.g., low cost).
Five Forces model - ANSWER ✓ A framework devised by
Harvard economist Michael Porter for analyzing the degree of
competition in a market and the ability of established
organizations to influence prices.
, Barriers to entry - ANSWER ✓ Obstacles that impede an
organization as it seeks to enter a market.
Gantt chart - ANSWER ✓ A bar chart that lays out the
schedules, steps, and time frames of a project or projects.
Collective bargaining - ANSWER ✓ An activity whereby union
and management officials attempt to resolve conflicting interests
in a manner that will sustain and possibly enrich their continuing
relationships.
Four basic types of market structure - ANSWER ✓ (1) Perfect
competition, (2) monopolistic competition, (3) oligopoly, and (4)
monopoly; each type reflects the number of organizations in a
market and their degree of market influence.
Strategic management - ANSWER ✓ Overseeing and directing
daily activities in an organization to ensure they support
achievement of the organization's mission and vision;
responsibilities may include designing organizational structures,
policies, and procedures; evaluating budgets and progress toward
goals; and coordinating staff training.
Market share - ANSWER ✓ The percentage of total sales
volume in a market captured by a brand, product, service, or
company.
, Four Ps - ANSWER ✓ Four attributes that have traditionally
been used to establish an organization's market position: (1)
product, (2) price, (3) promotion, and (4) place.
Project charter - ANSWER ✓ A tool commonly used in project
management to clarify the key components of a project (e.g.,
scope, desired outcomes, participants, resources, time frames,
responsible parties) and to ensure that the project's definition and
desired outcomes coincide with an organization's strategic
priorities and goals.
Scenario analysis - ANSWER ✓ A technique of proposing
alternative futures that could come to pass if a specified
environmental change occurs; used by leaders to better
understand and plan for future contingencies.
Internal environmental analysis - ANSWER ✓ Evaluation of an
organization's products, assets, operations, and other factors to
determine whether the organization is carrying out its mission
effectively and efficiently.
Switching costs - ANSWER ✓ The costs associated with
changing a product, brand, marketplace, or supplier.