Use this template to complete a SWOT Analysis for your 4 events
Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
Event 1 ……………………………………………. Event 2 ……………………………………………………………
Event 3 ……………………………………………. Event 4 ……………………………………………………………
criteria examples Criteria examples
strengths weaknesses
Advantages of proposition? Disadvantages of
Event 1 Event 1
Capabilities? proposition?
Competitive advantages? Gaps in capabilities?
USP's (unique selling Lack of competitive
points)? strength?
Resources, Assets, People? Reputation, presence and
Experience, knowledge, reach?
Event 2 Event 2
data? Financials?
Financial reserves, likely Own known
returns? vulnerabilities?
Marketing - reach, Timescales, deadlines and
distribution, awareness? pressures?
Innovative aspects? Cashflow, start-up cash-
Location and drain?
Event 3 Event 3
geographical? Continuity, supply chain
Price, value, quality? robustness?
Accreditations, Effects on core activities,
qualifications, distraction?
certifications? Reliability of data, plan
Processes, systems, IT, predictability?
Event 4 Event 4
communications? Morale, commitment,
Cultural, attitudinal, leadership?
behavioural? Accreditations, etc?
Management cover, Processes and systems,
succession? etc?
Philosophy and values? Management cover,
succession?
Criteria examples Criteria examples
opportunities threats
Market developments? Political effects?
Competitors' Event 1 Event 1 Legislative effects?
vulnerabilities? Environmental effects?
Industry or lifestyle IT developments?
trends? Competitor intentions -
Technology development various?
and innovation? Market demand?
Global influences? Event 2 New technologies,
New markets, vertical, Event 2 services, ideas?
horizontal? Vital contracts and
Niche target markets? partners?
Geographical, export, Sustaining internal
import? capabilities?
New USP's? Event 3 Obstacles faced?
Tactics: eg, surprise, Event 3 Insurmountable
major contracts? weaknesses?
Business and product Loss of key staff?
development? Sustainable financial
Information and research? backing?
Partnerships, agencies, Event 4 Economy - home, abroad?
distribution? Event 4 Seasonality, weather
Volumes, production, effects?
economies?
Seasonal, weather, fashion
influences?
Based on the above results my group has decided to go with event(delete 3) 1/2/3/4 , which is
an event on………………………………..for the following
reasons…………………………………………………………………………………………
Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
Event 1 ……………………………………………. Event 2 ……………………………………………………………
Event 3 ……………………………………………. Event 4 ……………………………………………………………
criteria examples Criteria examples
strengths weaknesses
Advantages of proposition? Disadvantages of
Event 1 Event 1
Capabilities? proposition?
Competitive advantages? Gaps in capabilities?
USP's (unique selling Lack of competitive
points)? strength?
Resources, Assets, People? Reputation, presence and
Experience, knowledge, reach?
Event 2 Event 2
data? Financials?
Financial reserves, likely Own known
returns? vulnerabilities?
Marketing - reach, Timescales, deadlines and
distribution, awareness? pressures?
Innovative aspects? Cashflow, start-up cash-
Location and drain?
Event 3 Event 3
geographical? Continuity, supply chain
Price, value, quality? robustness?
Accreditations, Effects on core activities,
qualifications, distraction?
certifications? Reliability of data, plan
Processes, systems, IT, predictability?
Event 4 Event 4
communications? Morale, commitment,
Cultural, attitudinal, leadership?
behavioural? Accreditations, etc?
Management cover, Processes and systems,
succession? etc?
Philosophy and values? Management cover,
succession?
Criteria examples Criteria examples
opportunities threats
Market developments? Political effects?
Competitors' Event 1 Event 1 Legislative effects?
vulnerabilities? Environmental effects?
Industry or lifestyle IT developments?
trends? Competitor intentions -
Technology development various?
and innovation? Market demand?
Global influences? Event 2 New technologies,
New markets, vertical, Event 2 services, ideas?
horizontal? Vital contracts and
Niche target markets? partners?
Geographical, export, Sustaining internal
import? capabilities?
New USP's? Event 3 Obstacles faced?
Tactics: eg, surprise, Event 3 Insurmountable
major contracts? weaknesses?
Business and product Loss of key staff?
development? Sustainable financial
Information and research? backing?
Partnerships, agencies, Event 4 Economy - home, abroad?
distribution? Event 4 Seasonality, weather
Volumes, production, effects?
economies?
Seasonal, weather, fashion
influences?
Based on the above results my group has decided to go with event(delete 3) 1/2/3/4 , which is
an event on………………………………..for the following
reasons…………………………………………………………………………………………
