, HRBUS84 Assignment 2 (LITERATURE REVIEW)
2025 - DUE 31 July 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
The role of social proof on the consumer decision- making
process
The Role of Social Proof in the Consumer Decision-Making
Process
Table of Contents
1. Introduction
2. Understanding Social Proof
3. Types of Social Proof
o 3.1 Expert Social Proof
o 3.2 Celebrity Endorsements
o 3.3 User Testimonials and Reviews
o 3.4 Crowd Influence
o 3.5 Friends and Family Influence
4. The Psychology Behind Social Proof
5. Social Proof in the Digital Age
o 5.1 Social Media Influence
o 5.2 Influencer Marketing
2025 - DUE 31 July 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
The role of social proof on the consumer decision- making
process
The Role of Social Proof in the Consumer Decision-Making
Process
Table of Contents
1. Introduction
2. Understanding Social Proof
3. Types of Social Proof
o 3.1 Expert Social Proof
o 3.2 Celebrity Endorsements
o 3.3 User Testimonials and Reviews
o 3.4 Crowd Influence
o 3.5 Friends and Family Influence
4. The Psychology Behind Social Proof
5. Social Proof in the Digital Age
o 5.1 Social Media Influence
o 5.2 Influencer Marketing
